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Four Letter Domain Names
The types of names that are easiest to market are four letter domain names. Many 4 letter company names have historically experienced quick success because of their simplicity. While there are many 4 letter domains available, the ones your company should look out for are the rare, pronounceable ones. By the day these names increasingly become more sparse, being taken up by new companies. Check out Brandroot's complete list of four letter domains.
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Why Get a 4 Letter Domain Name...
They are limited...
With the number of pronounceable 4 letter domains being taken up daily, these names are becoming harder and harder for companies to find. Often you will see 4 letter domains represented with C's and V's. These stand for "Consonant" and "Vowel." The rarest ones have the common pronounceable structure, "CVCV" and "VCVC." Some domain marketplaces list these names in the hundreds of thousands of dollars because of their scarcity.
Four Letter Domains Stand Out...
The odds are that most of your competitors are using lengthy .com names, a few smart ones perhaps using a short, brandable name. Most of the available 4 letter domains available are non-english words, invented and new. While many companies wisely choose a brandable name for their company, many of them disregard a 4 letter usually for one reason. They're too expensive. You'll find the lowest priced 4 letter pronounceable domains at Brandroot.
Easy to Market...
The shorter the name the fewer letters your clients will have to remember. A company must always clearly and concisely communicate its product or service, and that includes quickly getting its name across. Names like "Sedo" and "eBay" work so well because of their brevity. 4 letter company names are easy to market and communicate. The work is done for you because the name is so short and simple that it is virtually impossible to forget. Just get it through once and your job is complete.
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