How to Name an Agency
Starting a new agency can be daunting but also incredibly exciting. Every entrepreneur has hopes and dreams for their business, from making a success of their venture to creating something special. But it's easy to forget what those hopes and dreams were in the hustle and bustle of daily operations and client work.
Take a moment to remember why you started your agency in the first place. What was the dream you had that excited you and made you take the leap into business ownership? Perhaps it was the idea of providing an amazing service or developing creative solutions to problems. Or maybe it was simply the promise of financial success or autonomy. Whatever inspired you to create your business, take that enthusiasm and funnel it into the name.
Are you in search of the ideal name for your agency? Then this guide is just what you need! Here, we'll provide helpful tips on choosing a memorable name and fuel your imagination with creative ideas. Let us help make finding the perfect name simple so that all that's left is to enjoy it!
Agency Business Name Ideas
While agencies come in many different shapes and sizes, most agency businesses want a name that gives their company a cool, professional feel. An agency name can be catchy and creative as well, but many of the best names are a mix-match of different styles and influences. Look at each word and consider how it could be combined to create something unique. Here are some ideas for you:
Modern Agency Business Names
Cutting edge is the name of the game when it comes to agency businesses. You want a name that stands out and speaks volumes about your company's capabilities. Try modernizing old names, taking two words and combining them in a clever way, or even creating something completely original! Here are some great examples:
Unique Agency Business Names
There are countless creative agencies out there and more are popping up every day. To stand out from the competition and make sure your company gets noticed, it's important to come up with an eye-catching and unique name. Think outside the box and draw inspiration from anywhere, such as your own interests, current trends in culture or tech, or even a pun on a familiar phrase. Here are some great examples:
- BrightBeans Agency
- Pixel Perfect Design
- The Idea Lab
- DreamThinkers Creative Agency
- Design Aliens
- The Geeky Geeks.
Funny Agency Business Names
If you want to give your agency a fun and lighthearted feel, consider going with a funny name. It’s important to remember that humor is subjective, so make sure that it resonates with the right people. Keep it witty and tasteful, and draw inspiration from everyday life to come up with a clever or punny name like:
- Social Butterflies
- BrainForce Academy
- The Pixel Bunch
- Creative Juice Box
- Bootstrap Bros.
- SmartyPants Solutions
- Click Monkeys.
Cool Agency Names
Sleek, sophisticated and modern – these are the words that come to mind with a cool agency name. If you're looking for something unique, simple, and memorable, consider going with a one-word name or combining two short words into something creative. Here are some great examples:
- Foxtail Agency
- ThinkTank Agency
- Raptor Creative
- Maverick Solutions.
Creative Agency Business Name Ideas
Creativity is key when it comes to naming your agency business. Look for words that capture the essence of your company and craft them into something unique, unexpected, and memorable. Thinking outside the box and drawing out your inner poet can be beneficial when coming up with creative names. Here are some great ideas:
- Creative Connoisseurs
- Idea Architects
- Imagica Agency
- Brainchild Creatives
- The Design Nexus
- Artisans of Impact
- Inventista Agency.
How to Name Different Types of Agency Businesses
Marketing Agency Name Ideas
Advertising and marketing agencies come up with innovative ways to reach their target audiences and promote products. Thinking of a name that speaks to the services you provide such as strategic marketing, creative campaigns, or media production can help you create a memorable and impactful name like:
- Bold Branding Agency
- Visual Ventures
- Optimum Solutions Group
- Insight Strategies Group
- Social Spark Agency
- The Propel Network.
Collection Agency Business Names
Collection agencies are responsible for recovering debt from clients. While none of us like to think about owing money, there’s no denying the importance of these companies and their services. A great name should capture this idea while also conveying a sense of professionalism – something like:
- Debt Solutions Group
- Strategic Collectors
- CashFlow Advisors
- Debtor’s Advocate
- Money Matters Group
- The Creditors Network.
Travel Agency Business Names
If you're a travel agency that specializes in creating unforgettable experiences for clients, your name should capture the spirit of exploration and adventure! Think of words that evoke a sense of wanderlust and combine them into something unique like:
- Explorer’s Voyage
- Worldseekers Agency
- Adventure to Abroad
- Cloud Nine Getaways
- Travel Treasures Group
- Wanderlust Experiences.
Insurance Agency Names
Making sure that people are protected and provided for in the event of an emergency is a crucial part of insurance agencies. When coming up with a name for your agency, focus on words that emphasize safety, security, and reliability like:
- Secure Life Solutions
- Assured Benefits Group
- Life Protectors Agency
- Shield Insurance Services
- Risk Management Group.
Tech Agency Business Names
Technology is the driving force behind many businesses, so creating a name that captures your tech-focused services can really give you a leg up on the competition. From artificial intelligence to virtual reality, you can craft a name that conveys your cutting-edge services such as:
- Synaptic Tech Agency
- Ingenuity Innovations
- Advanced Solutions Group
- Tech Titans Agency
- AI Revolution Inc.
- Virtual Reality Ventures.
Modeling Agency Business Names
Beauty is in the eye of the beholder, and a modeling agency is accountable for making sure that clients are represented in the best light possible. Crafting a name that captures this idea can be helpful when creating your brand. Here are some great examples:
- Pretty Perfect Models
- Starlight Talent Agency
- Model Makers Inc.
- Glamorous Girls Group
- Divine Divas Agency
- Catwalk Creations.
Real-World Agency Business Names
Naming your Agency can be a tall order. That's why we suggest you first conduct a competitor analysis to get some ideas of what works and what doesn't. To help you out, here is a compilation of five top-notch names from real-world agencies across multiple industries!
From massive brands to niche companies, these businesses will certainly offer plenty of inspiring insights for your own agency name selection process – no matter which direction you decide to take it in!
The Martin Agency:
An agency that primarily specializes in the advertising and marketing industry. Their name is a tribute to their founder, George Martin.
A global advertising agency network founded in 1970 and headquartered in New York City. The initials stand for “The Bouchez-Williams Agency”.
the world's largest public relations firm with offices across the globe. They specialize in corporate communications and public affairs.
A full-service firm specializing in strategic communications, public relations, marketing and social media.
A creative agency focused on developing unique campaigns for iconic brands like Nike and Coca-Cola. The “+” symbolizes the merging of two distinct agencies – Wieden & Kennedy, Inc. and WK London.
Use the Agency Business Name Generator
It's time to take advantage of the remarkable Agency Business Name Generator and use up to five keywords that accurately describe your Agency!
Simply insert each keyword into the search bar and hit enter to view hundreds of related business names waiting to be used. Here is a list of keywords you could input to get Agency business names:
Tips for Naming Your Agency Business
Brainstorm a list of keywords related to your business.
A good brainstorming session can completely change the game and give you a much clearer idea of the direction your name should take. It’s a great way to open up new possibilities for potential names and narrow down your search.
Keep it simple.
Business names should be easy to remember and easy to spell, so try not to make the name too complicated. An overly long name will propel your name out of people’s memory and make it harder to market your business.
That said, being distinctive is highly recommended. There is a thin line between being original and being obscure, but names that stand apart are always more likely to be remembered.
Consider your target audience.
Keep in mind who your market is and tailor your name accordingly. If you’re targeting older generations, use a name that is tasteful and timeless; if you’re targeting millennials and Gen-Zers, keep it lighthearted and trendy.
Make Sure the Domain is Available
Doing your research is a vital step in the process of naming your Agency business. Make sure that you are aware of the availability of matching domains, as it can be essential for SEO and marketing purposes. Double-check if your desired name is taken by checking different variations, such as .com or .net, on a domain checker website.
Choose Your Domain!
Once you are certain that the domain is available and you have settled on a name, it’s time to register your domain and make sure no one else can take it.