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BRANDING

Monday, 11 March 2019 4:05

What Is the Purpose of Your Brand?

By - Michael Rader

One of the big questions you should ask yourself when creating a brand - why should people choose you? What is it that makes you special? Why should consumers even consider buying your products or services? What is the purpose of your brand? What do you have to offer that is different from all y...

BRANDING

Tuesday, 26 February 2019 4:17

The Story Behind Every Successful Brand

By - Michael Rader

A successful brand is often the result of a lengthy thought process, backed by human experiences and emotions. A lot of entrepreneurs base their branding on something personal, something that left a permanent mark on their personal lives. As such, they want to incorporate this experience in thei...

BRANDING

Friday, 01 February 2019 4:06

The Name of The Game | An Approach To Naming Your Business

By - Michael Rader

The name you assign to the game you play will inevitably lay out the ground rules for you and your potential clients. So a bit of research and analysis is more than advisable if you want to avoid making costly mistakes.

BRANDING

Monday, 14 January 2019 11:48

How to Avoid Being Irrelevant in Your Ever-Changing Market as a Brand

By - Michael Rader

One-hit wonders, the once greats of the music world. When an old hit pops into our mind, it has the power to take us back to a time and place in our lives and often leaves us thinking, what happened to that artist?

BRANDING

Wednesday, 26 December 2018 11:26

How to Use Medium & LinkedIn to Build an Unforgettable Brand

By - Michael Rader

Are you struggling to make a lasting impact when it comes to marketing your brand? You are certainly not alone, and in today’s marketplace, what a brand represents has the power to be the difference between success or failure as a company.

BRANDING

Tuesday, 04 December 2018 7:18

Why Building a Strong Personal Brand Can Take Your Business to New Heights

By - Michael Rader

When it comes to building a healthy, profitable business, there are countless pieces of advice out there for entrepreneurs to dive into. Yet, one avenue which hasn’t been widely covered over the years is how building a strong personal brand as a business owner can benefit your company as a whole...

BRANDING

Saturday, 24 November 2018 6:54

How to Leverage Influencer Marketing While Keeping Brand Integrity

By - Michael Rader

Influencers have become popular because of their ability to relate to an audience and convey messaging that is real and authentic. People naturally love to put a face to a name and when they can associate someone they like in real life to a brand they’re interested in, they’re more likely to buy...

BRANDING

Monday, 29 October 2018 8:05

How to Leverage Freelancers to Keep Your Brand at Its Peak

By - Michael Rader

The freelancing economy is undoubtedly on the rise in the United States and beyond. In fact, from 2016 to 2017 alone, the US saw a 47% increase in the number of entrepreneurs who claimed they would be hiring freelancers during the calendar year.

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