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BRANDING

Monday, 14 January 2019 11:48

How to Avoid Being Irrelevant in Your Ever-Changing Market as a Brand

By - Michael Rader

One-hit wonders, the once greats of the music world. When an old hit pops into our mind, it has the power to take us back to a time and place in our lives and often leaves us thinking, what happened to that artist?

BRANDING

Wednesday, 26 December 2018 11:26

How to Use Medium & LinkedIn to Build an Unforgettable Brand

By - Michael Rader

Are you struggling to make a lasting impact when it comes to marketing your brand? You are certainly not alone, and in today’s marketplace, what a brand represents has the power to be the difference between success or failure as a company.

BRANDING

Tuesday, 04 December 2018 7:18

Why Building a Strong Personal Brand Can Take Your Business to New Heights

By - Michael Rader

When it comes to building a healthy, profitable business, there are countless pieces of advice out there for entrepreneurs to dive into. Yet, one avenue which hasn’t been widely covered over the years is how building a strong personal brand as a business owner can benefit your company as a whole...

BRANDING

Saturday, 24 November 2018 6:54

How to Leverage Influencer Marketing While Keeping Brand Integrity

By - Michael Rader

Influencers have become popular because of their ability to relate to an audience and convey messaging that is real and authentic. People naturally love to put a face to a name and when they can associate someone they like in real life to a brand they’re interested in, they’re more likely to buy...

BRANDING

Monday, 29 October 2018 8:05

How to Leverage Freelancers to Keep Your Brand at Its Peak

By - Michael Rader

The freelancing economy is undoubtedly on the rise in the United States and beyond. In fact, from 2016 to 2017 alone, the US saw a 47% increase in the number of entrepreneurs who claimed they would be hiring freelancers during the calendar year.

BRANDING

Tuesday, 23 October 2018 7:53

How to Use The “Eureka Effect” to Make Your Brand Stand Out

By - Michael Rader

Have you ever experienced an Aha! Moment, where everything, whether it was the creative inspiration you needed or the answer to an exam question, seemed to align in a flash? You probably have. Altogether, these moments of genius are part of what’s been labeled the “Eureka effect”. ...

BRANDING

Saturday, 22 September 2018 1:39

This Toxic Mindset is Holding Your Brand Back | Here's How to Fix

By - Michael Rader

As an entrepreneur, constantly improving your products, services, website, brand image and more is simply a reality of the business. If you aren’t looking for ways to sharpen and remold your company into a better version of itself on a consistent basis, then you’ll likely fall behind your compet...

BRANDING

Tuesday, 18 September 2018 12:49

2 Major Reasons Why Entrepreneurs Should Be More Like Teachers

By - Michael Rader

Entrepreneurs have often been compared to iron men, to soldiers and even to marathon runners, but there is another much less evident occupation in which entrepreneurs could benefit tremendously from modeling their craft after - teachers. ...

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