What Is Brandroot?

Brandroot is a business name marketplace. Our customers are entrepreneurs who are eager to get their business ideas launched and branded with a great domain name. Our domains are handpicked and tailored for startup excellence.

We stand out in the industry because we provide quality domains that are proven to generate success in any business sector.

Pick a name

Get a Logo

Get instant and beautiful branding! Every name purchase comes with a professional logo!

Get a logo


Offer free logo modifications, or design an entirely new logo for you that is better and more suited for your specific business.

Get a domain

Get a Domain

Own a slice of the web with a powerful .COM domain name! Start your online presence today!

What Comes
With My Brandroot

Included with your purchase is the premium .com domain name and professional logo design. We also offer free logo modifications, or we can design an entirely new logo for you that is better and more suited for your specific business.

What is the process at Brandroot?


Browse the domain name marketplace using
a variety of filters.


Add your favorite names by clicking
the “Heart” icon.


Click “Buy Now” when you have selected
your favorite name.


When you complete your purchase, we will
immediately send you the logo files and
instructions for the domain name transfer process


The domain name will be transferred to your name.
(There are no additional fees paid to Brandroot.)

A Word From Our Founder,
Michael Rader

When choosing a name for your business, your job is to empower your users, not itself, not yourself and not your swagger. Your business name isn't a vanity plate; it's more like a doormat. It exists to serve… to work and to welcome (in an irresistible way).

I got involved with the startup world in the cold months of 2010. All around me the humble business name and the power behind it seemed all too neglected by startups. They seemed to be thrown together and slapped onto their door fronts and homepages like cheap stickers on neglected road signs.

However, it was clear that big businesses knew what they were doing, adept in naming their enterprises - hiring expensive name consulting agencies or employing wise gurus on the peaks of the Himalayas. But what about us, the small guys, the ones with picks and axes, hewing our own way along the rocky cliffs of the intimidating, confusing business world?

Who had our backs when we knew more about naming our business than we did about what socks to wear with our rubber sandals?

It took years to get here (and countless books of antiquity) but I did it. I learned not only the effects of both a great name (and a bad name) but I studied and learned why.

Then I took the knowledge and psychology I learned and applied it to an ironclad marketplace of dot-com domain names, which I intelligently named, Brandroot (after many other failed name attempts. “From even the greatest of horrors, irony is seldom absent.” – H.P. Lovecraft.)

Ok, I set out to help name businesses... so, why does Brandroot sell domains?

For a few reasons:

1. Your business name should be unvaried across all channels (Brand Harmonization)

2. Dot-com is authoritative, trustworthy, and has always been synonymous with the Internet (Brand Identity)

3. Your business name is hugely materialized through a website, so you must have a dot-com domain name to go with it. (Brand Image)

“What’s in a name?”

Now I hate to say it, because I’ve always liked the guy, but Shakespeare wasn’t entirely right when he suggested that the essence of a thing was not in the name, but in the object or person itself. It’s certainly at least both. Your business name, just like your real name, has consequences, good or bad. And just like your real name, there’s a certain pressure behind your business name to live up to its meaning and legacy.

When you name your business, you bind the meaning of that name to the business itself. They are inseparable and together they essentially take on a type of oneness. So obviously there should never be any compromise on its quality and appeal.

Your business name is probably the first thing your potential customers learn about your business, so it's also the first impression. They hear it or read it and they naturally form their opinions. The name bounces around up there, playing off of their past experiences, connotations, and connections and then at lightning speed, they respond to how the name makes them feel. Hopefully, their response is to learn more about you, even in a small way at first - a peek at your website, a scan of your blog, a look at your product, etc.

Your name is an invitation to explore more. It’s first and should be foremost.

Trachtenberg once stated, "The essential character of things and of men resides in their names. Therefore to know a name is to be privy to the secret of its owner's being, and master of his fate."

That's deep.

Your business name is a very important beginning - the genesis of your humble business venture. It not only SHOULD be great, it MUST be great. It is the root from which all your branding efforts will stem (Brand & Root = Brandroot).

And never forget what you're naming. You're putting a name to a solution. You're essentially branding an answer to your customer’s problem. And from there, it will serve as a constant reminder of the actions that your business performs. It must be beautiful. It must continue to work for you, drawing in your customers time and time again.

But all that being said, a name gets its true life and value when it is associated. When it has your business idea attached to it. The greatness of your business name will reflect the greatness of your product or service.

Yeah, sure, you smell bad but that’s because you’re an entrepreneur on the non-stop train to success. Start well. Experience the serendipitous magic of our stunning marketplace. Go get your business name!

P.S. An important tip to keep in mind… resist imitating a competitor’s name. When you borrow from an existing name you also take with it some of its essence. That may sound nice - piggybacking off of someone else's hard work, but take it from someone with sour experience in this area - it’s a real bummer when down the road you want to differentiate yourself as much as possible from the competition because of what they turned into, or because of the values and/or business model they embraced later on. (It can also be confusing and annoying for your clients.)

Thumbs up (on fire),
Michael Rader
Founder at Brandroot.com

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adam smith

Emily R.

"I had a tough time trying to acquire a domain that fit with the business I was starting. That was until I found a great site, Brandroot, that provided many options to choose from. I found the perfect name for my business and Michael from Brandroot was very easy to work with and assisted me in redesigning the logo as I wasn't too fond of the current one. Overall experience was a very positive one. I definitely recommend Brandroot over its competitors."

adam smith

Arnoldo V.

"This was my first time buying a brand name online. It has been a wonderful experience at Brandroot. The process of getting a business name, domain and logo has been very smooth and easy. It took about 15 minutes to get everything completed! I highly recommend their service. Thank you Brandroot for all of your help! Look forward to working with you again in the future."

adam smith

Sunny E.

"We had a clear idea of what we wanted to achieve – a name that reflected unlocking the potential of an individual / group and taking an objective point of view. We achieved this with Brandroot when we found Mentisa, which is a combination of ‘mentis’ (of mind) and an appended ‘a’ from ‘archimedean point’ (a hypothetical vantage point from which an observer can objectively perceive the subject of inquiry). This works well for us."

adam smith

Brian H.

"After working months with brand experts, we decided on the theme, values, and vibe we wanted, but we couldn't nail down the hardest part: the name. We went to Brandroot with a vision and clear understanding around our offering and mission. From there, it was like shooting a basketball on a rim the circumference of a trampoline. The hardest (and most expensive) part of the process, finding the name, was waiting for us after we brainstormed our brand, mission, and values."

adam smith

Jeff F.

"Very helpful and friendly service. I have purchased 4 names from these guys with no issue. Brandroot has been my goto for startup names and even business ideas. They make the process of finding a name not only simple but fun and rewarding. I receive same-day responses to emails I send them and always get an answer to my phone call inquiries. I've always been very pleased with their service and always looking forward to browsing their names for my next business venture. I can't recommend them enough! Thanks Brandroot for another smooth transaction and helpful experience!"

adam smith

Geronimo P.

"I spent 3 weeks searching for the right name for my new company, which was a very tough and impracticable job. That is until I found Brandroot. The job turned into a very quick and clean process and was completed on the same day that I found them. My customer service rep provided amazing customer service. I am not a tech savvy person so he walked me through the entire domain transfer process over the phone and through email and was there whenever I needed him. Brandroot, as well as their customer service, is totally trustworthy, responsive and thorough! Finding the right name and going through the process of transferring is not an easy thing for new business owners. Work with Brandroot! They will take care of you!"


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Brandroot sells names to startups everyday. Don't let yours get away!