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An Abstract Name Will Always Deliver

What we mean is, an abstract name will do exactly what you want it to do. If your goal and aim is for your business to stand apart from the competition, well, an abstract name will do just that… naturally. If you want your customers to look at you with fresh eyes and judge your business for what you created it to be, an abstract name will do that.

And no business wants to prevent or limit it’s own growth potential. When your business is behind an abstract name, the sky’s the limit, because your business name isn’t a stand-in for what you offer.

Conceptual Is Intellectual

Your abstract name is a concept - conceived and invented by you. As mentioned, it conveys what you want it to convey. This is smart for a few reasons:

• It appears thought-out and purposeful.
• It conveys confidence and know-how.
• It shows that you know what you are doing
• An abstract name communicates creativity and originality.
• It expresses professionalism and experience

“Abstract Names” Are Synonymous For “Brands”

That’s what a brand is - an abstract name given meaning through its product or service (not the other way around). A brand is a way to identify and love the products in our lives. If the name isn’t a unique identifier, it simply stands with the rest of the junk on the shelves. An abstract name gives room to create an experience for the customer instead of just offering another competitive product in a crowded marketplace.

Don't be tempted to use a common, descriptive name for what your business does. It’s a false promise that will always disappoint. Stay creative my friends, stay abstract. It’s attractive and pleasing.