SO WHAT IS AN ABSTRACT NAME EXACTLY?
Just as abstract art is a departure from objective and factual art, an abstract name does the same thing – it is a subjective, imaginative take on conventional naming.
An abstract name does not describe the product or service it stands for, while the opposite is representational – it explains the product. An abstract name can be real words like, Apple, FaceBook and Brandroot, or it can be a newly coined word, like Pinterest, Pepsi, and Asana. It is an abstraction from what the business actually does.
This type of name is best for branding because it is left to you to create and deliver its meaning to your customers. It is difficult but the rewards are much greater.
So go abstract and find a name that will deliver on its brand promises, which are strength, growth and longevity.
(Here’s a great definition of abstract names.)