Inspire your audience by being creative...

• Creative Naming...

  Being creative requires letting go of your preconceived notions and rules. Branding is a creative game and requires getting personal with your customers. You as a company must first connect with your audience through your company name.

  Browse Brandroot's brandable names and be confident that the name you choose will have the lasting effect it requires.

• Creative Sounding Names...

  Something must be struck in the minds of your audience so you stand out amongst a myriad of competitors. The sounds that your business name produces can subconsciously impact your audience. While your name may be an invented one, the sounds from the name are likely used in other familiar words. This creates an underlying link to the definition of the familiar words, which in turn can either disrupt your company's message or add to its viability.

• Creative Combinations...

  Many companies use word blends, compound words or other creative linguistics to form their company name. It is the combination of these multiple ideas into one solid creative name that makes a name stand out.

  Vimeo is a good example. Vimeo is a play on the word “video” by inserting the word “me” in place of “de.” Unscramble this pronounceable name and you will also find the word, “Movie!"