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BRANDING

Thursday, 21 June 2018 4:40

A Simple Guide to Startup Branding

By - Michael Rader

Great branding is the foundation, heart, and soul of any good business, but many businesses take a very simplistic approach to branding. Driven by advice online they focus on the name and coming up with a clever logo.

BRANDING

Saturday, 09 June 2018 4:15

Simplest (Yet Effective) Ways to Make Your Brand Memorable

By - Michael Rader

When it comes to standing out in today’s cutthroat business world, it can be overwhelming trying to find an effective strategy while still remaining unique. That being said, occasionally some of the most effective solutions to problems are the simplest ones, and the same can be said for building...

BRANDING

Thursday, 24 May 2018 6:52

How To Use Data To Guide Your Rebranding | Brandroot

By - Michael Rader

How to Use Data to Guide Your Rebranding Companies go through rebranding all the time, especially scrappy startups that launch on the idea that “done is better than perfect”. They’ll go through choosing a business name, throw a brand together to get in front of an audience, then take an iterati...

BRANDING

Tuesday, 22 May 2018 4:16

6 Mistakes Successfull Entrepreneurs DON'T Make When Starting a Small Business

By - Michael Rader

There are plenty of ways to ensure your business strategy will become one that leads to a succesful business. But, what about all the things you shouldn't do when starting a small business? Keep reading for six mistakes that successful entrepreneurs avoid when starting and building their own sm...

BRANDING

Tuesday, 01 May 2018 1:54

Can a Good Company Name Help Your Success?

By - Michael Rader

Can a bad company name hinder your business, and can a good company name help with its eventual outcome?

BRANDING

Monday, 19 March 2018 11:21

Sweet Sound of Success: Scientific Methods to Selecting a Made-Up Brand Name

By - Michael Rader

The science of sound symbolism is the study of the relationship between the sound of a word and its meaning.  The ancient Greeks were the first to theorize that there was a relationship between sounds and word meaning.  In Plato’s Dialogues, he recounts a debate where Socrates rejected the conte...

BRANDING

Friday, 16 March 2018 9:33

5 Steps to Build Your Brand Identity Online

By - Michael Rader

On average, five to seven brand impressions are required before someone will remember your brand, according to Pam Moore. And, with everyone constantly being on his or her smart phones or computers, this means it’s imperative to get your brand identity established online when building brand awar...

BRANDING

Tuesday, 30 January 2018 12:56

The Business Name Change Craze Surrounding Cryptocurrencies

By - Michael Rader

Companies are changing names and rebranding to include references to Bitcoin or the technology behind it. Reminiscent of the dotcom boom, digital currencies are looking like the next big thing. More businesses are jumping on the cryptocurrency bandwagon every day and name change announcements ar...

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