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BRANDING

Friday, 17 August 2018 4:11

The Impeccable Guide on Finding & Mastering Your Brand Voice

By - Michael Rader

When it comes to building a business, one of the most significant steps during the process is creating a well-polished, securely established brand. If you take a look around, the most iconic companies in the marketplace are more than just the logo and name they put out into the world. Instead, t...

BRANDING

Thursday, 16 August 2018 5:01

The Name of Your Business Matters | Here's How to Choose One

By - Michael Rader

When it comes to building a business, the amount of variables one needs to take into consideration seems to be endless. From building your product to keeping your customers happy to marketing your company, the list goes on and on. Because of this, upon initial thought, finding a terrific name fo...

BRANDING

Tuesday, 24 July 2018 4:08

Creating a Brand Kit | The Best Thing You Do For Your Marketing

By - Michael Rader

In today’s cutthroat marketing landscape, it seems like standing out from the competition gets harder by the day. When it comes to content marketing specifically, the amount of competing noise does not stop. There are certainly ways to stand out from the crowd most brands are aware of, such as s...

BRANDING

Thursday, 21 June 2018 4:40

A Simple Guide to Startup Branding

By - Michael Rader

Great branding is the foundation, heart, and soul of any good business, but many businesses take a very simplistic approach to branding. Driven by advice online they focus on the name and coming up with a clever logo.

BRANDING

Saturday, 09 June 2018 4:15

Simplest (Yet Effective) Ways to Make Your Brand Memorable

By - Michael Rader

When it comes to standing out in today’s cutthroat business world, it can be overwhelming trying to find an effective strategy while still remaining unique. That being said, occasionally some of the most effective solutions to problems are the simplest ones, and the same can be said for building...

BRANDING

Thursday, 24 May 2018 6:52

How To Use Data To Guide Your Rebranding | Brandroot

By - Michael Rader

How to Use Data to Guide Your Rebranding Companies go through rebranding all the time, especially scrappy startups that launch on the idea that “done is better than perfect”. They’ll go through choosing a business name, throw a brand together to get in front of an audience, then take an iterati...

BRANDING

Tuesday, 22 May 2018 4:16

6 Mistakes Successfull Entrepreneurs DON'T Make When Starting a Small Business

By - Michael Rader

There are plenty of ways to ensure your business strategy will become one that leads to a succesful business. But, what about all the things you shouldn't do when starting a small business? Keep reading for six mistakes that successful entrepreneurs avoid when starting and building their own sm...

BRANDING

Tuesday, 01 May 2018 1:54

Can a Good Company Name Help Your Success?

By - Michael Rader

Can a bad company name hinder your business, and can a good company name help with its eventual outcome?

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