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BRANDING

Monday, 22 September 2014 9:41

What Is Brand Awareness?

By - Michael Rader

The marketing industry uses several different terms related to brands, such as awareness, equity, essence, strategy, and optimization. Although there are elements that coincide with more than one term, it is important to understand the differences as you begin creating your brand. One of your fi...

BRANDING

Monday, 08 September 2014 6:34

How Growing a Beard is Like Growing a Brand

By - Michael Rader

Not everybody has the ability to grow a beard, and for those who CAN grow a beard, only a few of them actually let it grow to its beautiful potential. Furthermore, for those who DO let their beard grow out, not all of them maintain and provide it with the care it needs to look its best. It’s l...

BRANDING

Saturday, 30 August 2014 4:19

What’s In a Business Name?

By - Michael Rader

The most successful companies in history are the ones that were able to create strong brand identities with their names. There aren’t many people that don’t immediately recognize names like Nike, Starbucks, or Google. Choosing a name is one of the most important decisions a business will mak...

BRANDING

Monday, 25 August 2014 6:34

What is Brandroot?

By - Michael Rader

So you have a great new business idea. The big question is, “where do I begin?” Your big idea gets its first breath of life when you give it a name. The name of your business is like the title of a book. It is the first thing your audience will hear or see before they attempt to learn more ...

BRANDING

Monday, 11 August 2014 7:39

The Power of Sound Symbolism in Your Business Name

By - Michael Rader

In 2013, the ice cream powerhouse Haagen-Dazs released a commercial entitled “Even the Name Tastes Good.” The premise behind the short commercial was simple, as a series of actors slowly and seductively mouthed the name of the company’s new Limoncello Galato product. During the commercial...

BRANDING

Sunday, 27 July 2014 8:24

What is a Business Name? 5 Tips on Naming Your Business

By - Michael Rader

A company’s name is often a very undervalued component. It should be, however, one of the most important. In fact, it’s far more than just a component; it is the foundation on which an entire business stands. This is especially true for Internet startups. With a bad name, a startup loses poi...

BRANDING

Monday, 14 July 2014 8:05

Death of the Exact Match Domain

By - Michael Rader

The Google search world is changing rapidly. What was good SEO practice even a year ago has been replaced by new rules and guidelines. In order to stay relevant and successful, businesses must stay abreast of these changes and adjust their strategies accordingly. There is more to a domain name t...

BRANDING

Friday, 20 June 2014 6:25

How RadioShack and Kayak Have Nothing in Common

By - Michael Rader

If I asked you what the companies RadioShack and Kayak have in common, apart from their pleasant rhyme, what would you say? You likely would struggle to come up with a common attribute between an electronics company and a travel website. The biggest difference has nothing to do with their produc...

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