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BRANDING

Tuesday, 29 September 2015 8:27

Brand Equity: What Is It and How Can You Build It?

By - Michael Rader

Have you ever wondered just how much a name like McDonalds is worth? The answer lies in the companies brand equity. A company’s brand is one of its most valuable assets; and brand equity is a measure of that value. Brand equity directly corresponds to financial performance, something a company...

BRANDING

Wednesday, 09 September 2015 8:22

The Importance of a Unique, Innovative, and Relevant Logo

By - Michael Rader

A company’s branding strategy is made up of several elements, including its logo. Oftentimes, the logo piece of the branding pie is overshadowed by the other elements. That doesn’t mean it isn’t equally as important, however. Just ask a company whose logo or logo change torpedoed their ent...

BRANDING

Thursday, 27 August 2015 1:19

Why create a Business Blog and How to Make Your Blog Successful

By - Michael Rader

In today’s Internet-dominated business world, creating a solid online presence is a necessity, not a luxury. As current members of the millennial generation begin to take a more prevalent role in the business sector, the success of your business will be even more dependent on your successful i...

BRANDING

Wednesday, 19 August 2015 12:15

Core Principles of Star Brands: What is Their Secret?

By - Michael Rader

What do branding and marketing specialists know that you don’t? Have you ever wondered what companies like McDonalds or Coca-Cola did to become the global icons they are today? Companies that have built themselves into star brands have several things in common. Analyzing the branding strategi...

BRANDING

Wednesday, 05 August 2015 11:18

How Starting a Fitness Plan is Like Launching a Business?

By - Michael Rader

Most of us have some sort of experience with setting diet and exercise goals. Eating healthy and remaining fit is an increasingly important focus throughout the world. As an entrepreneur have you ever considered the similarities between starting a business and embarking on a fitness regimen? The...

BRANDING

Wednesday, 29 July 2015 9:02

Are You Hitting Your Target or Missing the Market?

By - Michael Rader

You’ve chosen a company name, created a website, entered the realm of social media, and are now starting to market yourself. Now what? The answer could be the difference between a successful marketing campaign and a money drain.

BRANDING

Wednesday, 15 July 2015 9:42

Choosing a Name That Gives Your Company Room to Grow

By - Michael Rader

Coming up with a fresh and innovative business concept is only the beginning on your quest for success. The next step involves choosing your name. The creation of a solid and brandable identity can make the difference between success and failure. Such an identity starts with your name.

BRANDING

Wednesday, 10 June 2015 8:15

Turning Your Brand Name into a Household Word

By - Michael Rader

Every start-up business dreams of the day their name becomes a household word. There is no easier way to judge a brand’s success than by listening for it in everyday speech. Just think of the last time you asked for a Kleenex or a Post-It. Those brand names have become synonymous with the indu...

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