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BRANDING

Monday, 30 November 2015 8:03

The Transformation of the Customer Service Experience

By - Michael Rader

The rise of technology has changed the customer service experience. In the next few years, it will continue to move away from human interaction towards an artificial exchange that is reliable, productive, and most importantly, fast. Whether you are a start-up or an established business, it is im...

BRANDING

Monday, 30 November 2015 8:03

The Transformation of the Customer Service Experience

By - Michael Rader

The rise of technology has changed the customer service experience. In the next few years, it will continue to move away from human interaction towards an artificial exchange that is reliable, productive, and most importantly, fast. Whether you are a start-up or an established business, it is im...

BRANDING

Sunday, 22 November 2015 8:26

Marketing Trends for 2016: Staying Ahead of the Game

By - Michael Rader

If there is anything certain in the world of marketing and business, it is that nothing stays the same. The strategies that were effective in 2015 may not be so as the year comes to a close. Staying abreast of changing trends is imperative if one expects to reach the top of the industry and stay...

BRANDING

Tuesday, 03 November 2015 8:03

Marketing With the Mentality of Millennials

By - Michael Rader

If there is one thing that is a certainty in the world of marketing, it is that nothing stays the same. The consumer of yesterday is not the same as the consumer of tomorrow. As one generation ages and enters the realm of retirement, another sprouts up in its place. As a result, marketing and bu...

BRANDING

Tuesday, 29 September 2015 8:27

Brand Equity: What Is It and How Can You Build It?

By - Michael Rader

Have you ever wondered just how much a name like McDonalds is worth? The answer lies in the companies brand equity. A company’s brand is one of its most valuable assets; and brand equity is a measure of that value. Brand equity directly corresponds to financial performance, something a company...

BRANDING

Wednesday, 09 September 2015 8:22

The Importance of a Unique, Innovative, and Relevant Logo

By - Michael Rader

A company’s branding strategy is made up of several elements, including its logo. Oftentimes, the logo piece of the branding pie is overshadowed by the other elements. That doesn’t mean it isn’t equally as important, however. Just ask a company whose logo or logo change torpedoed their ent...

BRANDING

Thursday, 27 August 2015 1:19

Why create a Business Blog and How to Make Your Blog Successful

By - Michael Rader

In today’s Internet-dominated business world, creating a solid online presence is a necessity, not a luxury. As current members of the millennial generation begin to take a more prevalent role in the business sector, the success of your business will be even more dependent on your successful i...

BRANDING

Wednesday, 19 August 2015 12:15

Core Principles of Star Brands: What is Their Secret?

By - Michael Rader

What do branding and marketing specialists know that you don’t? Have you ever wondered what companies like McDonalds or Coca-Cola did to become the global icons they are today? Companies that have built themselves into star brands have several things in common. Analyzing the branding strategi...

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