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BRANDING

Tuesday, 08 March 2016 10:35

Why Philanthropy is good for Business

By - Michael Rader

“Effective philanthropy requires time and creativity – the same kind of focus and skills that building a business requires.” ~ Bill Gates Philanthropy is defined, among other things, as “the desire to improve the welfare of others.” Seems like a simple concept, doesn’t it? Unfortunately, many b...

BRANDING

Monday, 15 February 2016 9:36

Where You Fit Into the Billion Dollar Advertising Industry

By - Michael Rader

The Super Bowl is an annual event that is known for its advertising as much as its football. Million dollar companies like Frito-Lay (the producer of Doritos), Coca-Cola, Mars (famous for the M&M), and Ford spend 364 days preparing to unleash their creative genius on consumers during the big gam...

BRANDING

Saturday, 30 January 2016 8:00

Ethos, Pathos, Logos – How to Make the Rhetorical Triangle Work for You

By - Michael Rader

The ability to connect with customers is one of the most important measures of a company’s success. Once you’ve established your company and developed your product, you need to reach out to the masses. Finding quantifiable ways to market your product is imperative if you want to become a formida...

BRANDING

Thursday, 24 December 2015 12:06

Levi, Strauss, & Co: A Lesson in Staying Power

By - Michael Rader

It is common in today’s market to see brands come and go. Often, a hot brand will explode onto the scene only to completely disappear from the industry in only a few years. So, how can a successful ride of over 160 years be explained? How did a clothing company established in the middle-1800s be...

BRANDING

Monday, 30 November 2015 8:03

The Transformation of the Customer Service Experience

By - Michael Rader

The rise of technology has changed the customer service experience. In the next few years, it will continue to move away from human interaction towards an artificial exchange that is reliable, productive, and most importantly, fast. Whether you are a start-up or an established business, it is im...

BRANDING

Monday, 30 November 2015 8:03

The Transformation of the Customer Service Experience

By - Michael Rader

The rise of technology has changed the customer service experience. In the next few years, it will continue to move away from human interaction towards an artificial exchange that is reliable, productive, and most importantly, fast. Whether you are a start-up or an established business, it is im...

BRANDING

Sunday, 22 November 2015 8:26

Marketing Trends for 2016: Staying Ahead of the Game

By - Michael Rader

If there is anything certain in the world of marketing and business, it is that nothing stays the same. The strategies that were effective in 2015 may not be so as the year comes to a close. Staying abreast of changing trends is imperative if one expects to reach the top of the industry and stay...

BRANDING

Tuesday, 03 November 2015 8:03

Marketing With the Mentality of Millennials

By - Michael Rader

If there is one thing that is a certainty in the world of marketing, it is that nothing stays the same. The consumer of yesterday is not the same as the consumer of tomorrow. As one generation ages and enters the realm of retirement, another sprouts up in its place. As a result, marketing and bu...

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