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BRANDING

Monday, 25 July 2016 10:23

Should my company make political or belief statements?

By - Michael Rader

Freedom of speech is protected by the 1st amendment. Specifically, freedom of speech is the “right to communicate one's opinions and ideas without fear of government retaliation or censorship.” What does this have to do with owning your own business? In today’s technological age, expressing your...

BRANDING

Wednesday, 08 June 2016 5:18

Ways to Beat Entrepreneurial Burnout and Keep the Creative Fire Burning

By - Michael Rader

You have a great idea for a business and the creativity and work ethic to get it off the ground. Things start out great and you ride the momentum for a while, fueling your hectic schedule with passion and excitement. Everything is going great until one day, you crash physically, emotionally, and...

BRANDING

Friday, 29 April 2016 10:57

But I’m Not Spam! Avoiding the Junk Mail Pile

By - Michael Rader

45% of all emails sent on a given day are flagged as spam; 56% of which are advertisements. The result of these figures has been a concerted effort to create more sophisticated and therefore more effective spam filters. For a new company that depends on emails as part of their marketing campaign...

BRANDING

Thursday, 24 March 2016 6:31

What the Television Show Shark Tank Can Teach You about Business

By - Michael Rader

On August 9, 2009 the reality television show Shark Tank premiered on ABC. The premise of the show is fairly simple: entrepreneurs pitch their business ideas to the “sharks” in hopes of securing an investment. Lori Greiner, Kevin O’Leary, Robert Herjavek, Mark Cuban, Daymond John, and Barbara Co...

BRANDING

Tuesday, 08 March 2016 10:35

Why Philanthropy is good for Business

By - Michael Rader

“Effective philanthropy requires time and creativity – the same kind of focus and skills that building a business requires.” ~ Bill Gates Philanthropy is defined, among other things, as “the desire to improve the welfare of others.” Seems like a simple concept, doesn’t it? Unfortunately, many b...

BRANDING

Monday, 15 February 2016 9:36

Where You Fit Into the Billion Dollar Advertising Industry

By - Michael Rader

The Super Bowl is an annual event that is known for its advertising as much as its football. Million dollar companies like Frito-Lay (the producer of Doritos), Coca-Cola, Mars (famous for the M&M), and Ford spend 364 days preparing to unleash their creative genius on consumers during the big gam...

BRANDING

Saturday, 30 January 2016 8:00

Ethos, Pathos, Logos – How to Make the Rhetorical Triangle Work for You

By - Michael Rader

The ability to connect with customers is one of the most important measures of a company’s success. Once you’ve established your company and developed your product, you need to reach out to the masses. Finding quantifiable ways to market your product is imperative if you want to become a formida...

BRANDING

Thursday, 24 December 2015 12:06

Levi, Strauss, & Co: A Lesson in Staying Power

By - Michael Rader

It is common in today’s market to see brands come and go. Often, a hot brand will explode onto the scene only to completely disappear from the industry in only a few years. So, how can a successful ride of over 160 years be explained? How did a clothing company established in the middle-1800s be...

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