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Tuesday, 25 July 2017 1:07

The Oldest Logos in The World, Have you heard of them?

By - Michael Rader

Logos are everywhere. A 2016 study by the market research firm Yankelvich estimated that the average person sees over 5,000 ad/logos per day, up from 2,000 just 30 years ago. Logos and brands are big business, with many companies spending upwards of a million dollars to create the logo that will...

BRANDING

Thursday, 13 July 2017 9:43

What's In a Business Name? Would A Rose by Any Other Name Really Smell As Sweet?

By - Michael Rader

Have you ever stopped to think about the company names and logos that you are bombarded with daily? Why do some of them strike an emotional chord while others fall flat? Why do we remember one logo and forget another? Is it all mere happenstance or is there more to it? You’ll be surprised. ...

BRANDING

Wednesday, 05 July 2017 9:10

Small Business Finance Mistakes to Avoid

By - Michael Rader

Starting your own business is an exciting time and you should revel in the exhilarating thrill of your new possibilities. Many entrepreneurs never experience the jubilation of opening the doors to their business for the first time. If you have gotten to this point, you are doing something right....

BRANDING

Tuesday, 27 June 2017 9:48

Starbucks: A Lesson in What NOT to Do

By - Michael Rader

When is too much of a good thing – too much? This is the question any business owner who is considering expansion must deal with. For some of you, expansion may mean opening a store at a second location; while for others, expansion may mean tens or even hundreds of new stores. For those owners, ...

BRANDING

Friday, 26 May 2017 10:02

Identifying Your Target Market and How to Make That Information Work For You

By - Michael Rader

Ask several businesses to define their target market and you’ll likely get a variety of answers. Some have a clear idea of who they are targeting their goods/services to, and some are completely unaware. Many businesses believe their target market is “everyone,” which is an impossible scenario. ...

BRANDING

Monday, 22 May 2017 10:19

How Best to Market Your Business on Facebook

By - Michael Rader

When Facebook launched in 2004, it was a social networking service designed to connect friends and like-minded individuals. In 2017, however, the site has become much more. Businesses that understand the power of Facebook are those that can tap into an entirely new marketing technique, one that ...

BRANDING

Friday, 12 May 2017 11:54

Trump’s Tax Plan for Small Businesses – What’s in It for Me?

By - Michael Rader

In late April, President Donald Trump unveiled his tax plan, touting it as, “the biggest individual and business tax cut in American history.” So, what exactly is his plan and how would it affect small business? Industry officials have been taking apart the plan for days, analyzing it from every...

BRANDING

Monday, 06 March 2017 9:30

7 Famous Brands That Successfully Changed Their Names

By - Michael Rader

Changing the name of a brand is a major decision that can have a colossal impact on its success. There are a variety of reasons why companies change their names, from shedding negative connotations of their business, to appealing to broader audiences.

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