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BRANDING

Thursday, 09 November 2017 7:11

Naming Trends and New Emerging Businesses in 2017

By - Michael Rader

Much of society revolves around the latest trends - clothing, music, art, etc. Everyone wants to be seen as relevant and in style. The business world is no different. Every year, trends emerge even in regards to business names. What may have been modern just a few years ago may no longer be cons...

BRANDING

Wednesday, 25 October 2017 11:00

How to Launch Your Brand Successfully

By - Michael Rader

Launching your brand is arguably the most important part of building your company. The process of introducing yourself to your target market is an activity that can make all the difference in your company’s future. An unsuccessful launch can be difficult, if not impossible, to overcome. It is im...

BRANDING

Wednesday, 04 October 2017 11:42

Ways to Amplify Your Brand Message

By - Michael Rader

According to Jenna Hanington, senior content strategist at Pardot, “Brand messaging refers to the underlying value proposition conveyed and language used in your content. It's what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them w...

BRANDING

Tuesday, 12 September 2017 12:00

The First Amendment and Social Media: Are You Protected?

By - Michael Rader

The advent of social media has allowed people to communicate with each other in an unprecedented manner. It is now possible to chat with someone on the other side of the globe in mere seconds. Families that are scattered across the country can stay in touch with each other daily. Yes, social med...

BRANDING

Tuesday, 25 July 2017 1:07

The Oldest Logos in The World, Have you heard of them?

By - Michael Rader

Logos are everywhere. A 2016 study by the market research firm Yankelvich estimated that the average person sees over 5,000 ad/logos per day, up from 2,000 just 30 years ago. Logos and brands are big business, with many companies spending upwards of a million dollars to create the logo that will...

BRANDING

Thursday, 13 July 2017 9:43

What's In a Business Name? Would A Rose by Any Other Name Really Smell As Sweet?

By - Michael Rader

Have you ever stopped to think about the company names and logos that you are bombarded with daily? Why do some of them strike an emotional chord while others fall flat? Why do we remember one logo and forget another? Is it all mere happenstance or is there more to it? You’ll be surprised. ...

BRANDING

Wednesday, 05 July 2017 9:10

Small Business Finance Mistakes to Avoid

By - Michael Rader

Starting your own business is an exciting time and you should revel in the exhilarating thrill of your new possibilities. Many entrepreneurs never experience the jubilation of opening the doors to their business for the first time. If you have gotten to this point, you are doing something right....

BRANDING

Tuesday, 27 June 2017 9:48

Starbucks: A Lesson in What NOT to Do

By - Michael Rader

When is too much of a good thing – too much? This is the question any business owner who is considering expansion must deal with. For some of you, expansion may mean opening a store at a second location; while for others, expansion may mean tens or even hundreds of new stores. For those owners, ...

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