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BRANDING

Tuesday, 01 May 2018 1:54

Can a Good Company Name Help Your Success?

By - Michael Rader

Can a bad company name hinder your business, and can a good company name help with its eventual outcome?

BRANDING

Monday, 19 March 2018 11:21

Sweet Sound of Success: Scientific Methods to Selecting a Made-Up Brand Name

By - Michael Rader

The science of sound symbolism is the study of the relationship between the sound of a word and its meaning.  The ancient Greeks were the first to theorize that there was a relationship between sounds and word meaning.  In Plato’s Dialogues, he recounts a debate where Socrates rejected the conte...

BRANDING

Friday, 16 March 2018 9:33

5 Steps to Build Your Brand Identity Online

By - Michael Rader

On average, five to seven brand impressions are required before someone will remember your brand, according to Pam Moore. And, with everyone constantly being on his or her smart phones or computers, this means it’s imperative to get your brand identity established online when building brand awar...

BRANDING

Tuesday, 30 January 2018 12:56

The Business Name Change Craze Surrounding Cryptocurrencies

By - Michael Rader

Companies are changing names and rebranding to include references to Bitcoin or the technology behind it. Reminiscent of the dotcom boom, digital currencies are looking like the next big thing. More businesses are jumping on the cryptocurrency bandwagon every day and name change announcements ar...

BRANDING

Thursday, 09 November 2017 7:11

Naming Trends and New Emerging Businesses in 2017

By - Michael Rader

Much of society revolves around the latest trends - clothing, music, art, etc. Everyone wants to be seen as relevant and in style. The business world is no different. Every year, trends emerge even in regards to business names. What may have been modern just a few years ago may no longer be cons...

BRANDING

Wednesday, 25 October 2017 11:00

How to Launch Your Brand Successfully

By - Michael Rader

Launching your brand is arguably the most important part of building your company. The process of introducing yourself to your target market is an activity that can make all the difference in your company’s future. An unsuccessful launch can be difficult, if not impossible, to overcome. It is im...

BRANDING

Wednesday, 04 October 2017 11:42

Ways to Amplify Your Brand Message

By - Michael Rader

According to Jenna Hanington, senior content strategist at Pardot, “Brand messaging refers to the underlying value proposition conveyed and language used in your content. It's what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them w...

BRANDING

Tuesday, 12 September 2017 12:00

The First Amendment and Social Media: Are You Protected?

By - Michael Rader

The advent of social media has allowed people to communicate with each other in an unprecedented manner. It is now possible to chat with someone on the other side of the globe in mere seconds. Families that are scattered across the country can stay in touch with each other daily. Yes, social med...

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