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BRANDING

Monday, 12 August 2013 6:47

5 Reasons to Change the Name of Your Business

By - Michael Rader

In this article I will be looking at the rebranding experiences of a well-known company called Moz (formerly known as SEOmoz), providing a few solid reasons to change the name of your business if your company name is anything like the old “SEOmoz” name. There are several different reasons why a ...

BRANDING

Wednesday, 15 May 2013 11:38

Sound Symbolism and Your Business Name

By - Michael Rader

It is quite the phenomenon the way some words actually sound like what they mean. Take for example the words ticket, freeze and sting. These words are not onomatopoeic, like bam and boom, but somehow they sound like their subjects. The word “ticket” makes a similar sound to a ticket ...

BRANDING

Wednesday, 24 April 2013 8:43

Business Logos - How to Choose One

By - Michael Rader

How to choose the best business logos for your various business ideas is an essential quality to have in your business arsenal. This article discusses some key factors to observe when deciding on your business logo. Wouldn’t you like to know what to expect from your logo designer? Educate y...