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BRANDING

Wednesday, 27 March 2013 2:19

Attainability

By - Michael Rader

As you may know, there are several types of TLDs (Top Level Domains), such as .net, .org, .info, .co etc., but the most popular and sought after is, of course, the elusive .com. Your audience automatically associates your name with .com when going to search for your product or service on the Int...

BRANDING

Thursday, 07 March 2013 8:00

Bimbo®

By - Michael Rader

Bimbo Bakeries may be the largest bakery company in the United States, but the English meaning for Bimbo has caused more marketing headaches for the company than expected. The company is a corporate arm of Mexico's Grupo Bimbo, where the company originated. One Bimbo representative commented tha...

BRANDING

Thursday, 07 March 2013 8:00

Future Conflict

By - Michael Rader

When a brand name grows to any significance, that brand name can come up against a number of conflicts that can possibly become greatly expensive. Some common questions regarding brand name usage are:

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