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BRANDING

Wednesday, 10 April 2013 10:24

Storify... Where You Don't Store Stuff

By - Michael Rader

What is the meaning of Storify? When I first stumbled upon Storify, which was quite recently, my immediate thought was that it was another company offering cloud storage or possibly a company that offered an ecommerce solution for websites (similar to what Shopify offers). When I soon figured ou...

BRANDING

Wednesday, 03 April 2013 8:15

Pinterest Is A Weird Name

By - Michael Rader

Many unique company names experience quick Internet fame despite their head-scratching and sometimes awkward sound. Pinterest anybody? Say the name about twenty times and you’ll start to get a feel for its inherent oddness. You are probably aware that the name is a combination of the words “...

BRANDING

Monday, 25 March 2013 7:00

Name Ambiguity

By - Michael Rader

Photo By pacodelgado.com Since successful communication relies on the mind of the receiving individual, the meaning of a company’s name can often result in unexpected definitions. People create meanings of words by pulling from associations and memories of their experiences. These association...

BRANDING

Friday, 15 March 2013 7:00

Name Relevance

By - Michael Rader

It is always good to have a brief description of your brand name ready when someone asks you for it. The right name will capture the imagination and curiosity of the people you want to reach. Relevance is key when learning how to name a business. In this article we will discuss why a small, or s...

BRANDING

Wednesday, 27 March 2013 2:19

Attainability

By - Michael Rader

As you may know, there are several types of TLDs (Top Level Domains), such as .net, .org, .info, .co etc., but the most popular and sought after is, of course, the elusive .com. Your audience automatically associates your name with .com when going to search for your product or service on the Int...

BRANDING

Thursday, 07 March 2013 8:00

Bimbo®

By - Michael Rader

Bimbo Bakeries may be the largest bakery company in the United States, but the English meaning for Bimbo has caused more marketing headaches for the company than expected. The company is a corporate arm of Mexico's Grupo Bimbo, where the company originated. One Bimbo representative commented tha...

BRANDING

Thursday, 07 March 2013 8:00

Future Conflict

By - Michael Rader

When a brand name grows to any significance, that brand name can come up against a number of conflicts that can possibly become greatly expensive. Some common questions regarding brand name usage are:

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