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BRANDING

Thursday, 17 October 2013 12:44

Top Three Reasons Why You Should NOT Use a Business Name Generator

By - Michael Rader

Photo by Matthew T. Rader When you’ve hit a mental roadblock trying to decide on a name for your business, one option is to use a business name generator. We often get the question, “should I use a name generator for my business?” In theory, name generators are online tools designed to pr...

BRANDING

Friday, 11 October 2013 7:39

How To Come Up With a Great Business Name in 5 Steps

By - Michael Rader

Image by Matthew T. Rader Choosing a memorable name to represent your brand is one of the most important decisions you’ll make as a business owner. Your name is what differentiates you from your competitors and is what introduces you as something fresh, new and exciting. It is how you will be...

BRANDING

Friday, 04 October 2013 5:04

What Your Business Name Says About You

By - Michael Rader

There are few things in business as important as a name. After all, your unique name is the first thing people see about you and the last thing they think about before they decide to buy or walk away. What does your business name say about you? You’d be surprised at what you’re saying- or wh...

BRANDING

Monday, 30 September 2013 4:49

Top 3 Ways a Brandable Name Can Help Grow Your Business

By - Michael Rader

What’s in a name? For business, just about everything. Whether you’re just starting out or you’ve been providing quality goods and services for years, your company name speaks volumes about not only who you are, but how you operate. It’s typically the only chance you have to make a first...

BRANDING

Friday, 27 September 2013 8:22

Business Naming Mistakes: How to Destroy Your Business Before Opening the Doors

By - Michael Rader

Photo by Eva Let’s say you just finished developing a fabulous business idea. Now you have a great product line, an online retail store with a top-notch design and plenty of investors to back you. What could possibly prevent you from bringing in the cash? As important as it is to have the pro...

BRANDING

Monday, 12 August 2013 6:47

5 Reasons to Change the Name of Your Business

By - Michael Rader

In this article I will be looking at the rebranding experiences of a well-known company called Moz (formerly known as SEOmoz), providing a few solid reasons to change the name of your business if your company name is anything like the old “SEOmoz” name. There are several different reasons wh...

BRANDING

Wednesday, 15 May 2013 11:38

Sound Symbolism and Your Business Name

By - Michael Rader

It is quite the phenomenon the way some words actually sound like what they mean. Take for example the words ticket, freeze and sting. These words are not onomatopoeic, like bam and boom, but somehow they sound like their subjects. The word “ticket” makes a similar sound to a ticket machine....

BRANDING

Wednesday, 24 April 2013 8:43

Business Logos - How to Choose One

By - Michael Rader

How to choose the best business logos for your various business ideas is an essential quality to have in your business arsenal. This article discusses some key factors to observe when deciding on your business logo. Wouldn’t you like to know what to expect from your logo designer? Educate your...

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