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BRANDING

Friday, 13 December 2013 12:30

Buy With Confidence: Brandroot Is Now Accepting Bitcoins

By - Michael Rader

When you find the perfect purchase for your business, whether it’s a product, service or something as important as a domain name, you want to buy right away and with confidence that your transaction is safe and secure. But for some people, finding appropriate currency for online purchasing is ...

BRANDING

Sunday, 17 November 2013 9:24

Processing Fluency and Its Role in Your Business Name

By - Michael Rader

Bayerische Motoren Werke sells millions of products every day, yet few people recognize the German car manufacturer without the familiar “BMW” attached. The fact is, when it comes to business names, simplicity wins over complexity every time as people respond better to concepts that are easi...

BRANDING

Monday, 04 November 2013 7:01

The Elements of a High Performing Brandable Name: Lessons from the World’s Most Valuable Brands

By - Michael Rader

Until just very recently, the world’s most valuable brand was wrapped around a can of soda. To this day, Coca-Cola fans everywhere have a loyalty and a commitment that is unparalleled. How important is their name? Well, let’s see. Do you really think Coke would have enjoyed superstar status ...

BRANDING

Tuesday, 22 October 2013 5:29

Is Your Business Name Distracting?

By - Michael Rader

In business and in life, you only have one chance to make a first impression - you need to make it count. Whether you’re interviewing for a new job, meeting someone important for the first time or simply trying to engage potential customers to purchase your products or services, a quality firs...

BRANDING

Thursday, 17 October 2013 12:44

Top Three Reasons Why You Should NOT Use a Business Name Generator

By - Michael Rader

Photo by Matthew T. Rader When you’ve hit a mental roadblock trying to decide on a name for your business, one option is to use a business name generator. We often get the question, “should I use a name generator for my business?” In theory, name generators are online tools designed to pr...

BRANDING

Friday, 11 October 2013 7:39

How To Come Up With a Great Business Name in 5 Steps

By - Michael Rader

Image by Matthew T. Rader Choosing a memorable name to represent your brand is one of the most important decisions you’ll make as a business owner. Your name is what differentiates you from your competitors and is what introduces you as something fresh, new and exciting. It is how you will be...

BRANDING

Friday, 04 October 2013 5:04

What Your Business Name Says About You

By - Michael Rader

There are few things in business as important as a name. After all, your unique name is the first thing people see about you and the last thing they think about before they decide to buy or walk away. What does your business name say about you? You’d be surprised at what you’re saying- or wh...

BRANDING

Monday, 30 September 2013 4:49

Top 3 Ways a Brandable Name Can Help Grow Your Business

By - Michael Rader

What’s in a name? For business, just about everything. Whether you’re just starting out or you’ve been providing quality goods and services for years, your company name speaks volumes about not only who you are, but how you operate. It’s typically the only chance you have to make a first...

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