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BRANDING

Sunday, 19 January 2014 1:08

The Customer Gateway: The Value of a Great Business Name

By - Michael Rader

The goal of every new business is profitability. And while exceptional products and stellar services will start you on the right path, it takes an engaged, reliable customer base to succeed. With literally thousands of new businesses emerging every day, competition is fierce. Smart entrepreneurs...

BRANDING

Wednesday, 08 January 2014 4:47

How to Come Up With Ideas for a Business Name

By - Michael Rader

For many new business owners, one of the most challenging parts of getting a new venture up and running isn’t financing, staffing or even advertising, but coming up with ideas for a great business name. The right name can send your business flying with a memorable brand and a never-ending trai...

BRANDING

Monday, 30 December 2013 9:59

Startup Name Generator

By - Michael Rader

Building a new business can be a rewarding experience. Yet in many cases, success or failure depends entirely on the choices that are made in the early stages of a venture. A well-executed idea can grow into a profitable enterprise that can bring financial freedom, personal flexibility and more,...

BRANDING

Friday, 27 December 2013 4:25

How to Rebrand Your Business

By - Michael Rader

Rebranding can stimulate growth and more effectively meet the changing tides of your industry. Your brand name is the public face of your company. It has to be great. If it’s not, it may be the right time to consider rebranding to gain a competitive advantage. If you are considering rebranding...

BRANDING

Friday, 13 December 2013 12:30

Buy With Confidence: Brandroot Is Now Accepting Bitcoins

By - Michael Rader

When you find the perfect purchase for your business, whether it’s a product, service or something as important as a domain name, you want to buy right away and with confidence that your transaction is safe and secure. But for some people, finding appropriate currency for online purchasing is ...

BRANDING

Sunday, 17 November 2013 9:24

Processing Fluency and Its Role in Your Business Name

By - Michael Rader

Bayerische Motoren Werke sells millions of products every day, yet few people recognize the German car manufacturer without the familiar “BMW” attached. The fact is, when it comes to business names, simplicity wins over complexity every time as people respond better to concepts that are easi...

BRANDING

Monday, 04 November 2013 7:01

The Elements of a High Performing Brandable Name: Lessons from the World’s Most Valuable Brands

By - Michael Rader

Until just very recently, the world’s most valuable brand was wrapped around a can of soda. To this day, Coca-Cola fans everywhere have a loyalty and a commitment that is unparalleled. How important is their name? Well, let’s see. Do you really think Coke would have enjoyed superstar status ...

BRANDING

Tuesday, 22 October 2013 5:29

Is Your Business Name Distracting?

By - Michael Rader

In business and in life, you only have one chance to make a first impression - you need to make it count. Whether you’re interviewing for a new job, meeting someone important for the first time or simply trying to engage potential customers to purchase your products or services, a quality firs...

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