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BRANDING

Thursday, 06 February 2014 3:30

The Power of Being Unique With A Distinctive Business Name

By - Michael Rader

Your business name does more than identify your company, it tells people who you are, what you’re about and how you do it. When done right, the name of your business can peak curiosity and incite interest before anyone even reads about your products or services. So what is the secret to choosi...

BRANDING

Thursday, 30 January 2014 9:25

The Top 5 Types of Business Names

By - Michael Rader

A great business name is sticky and flexible. Whether you hear it in a crowded room or say it yourself, it resonates and remains. So what are the naming strategies behind some of the greatest companies of all time? Apple was able to make people believe that the high-tech world of personal comput...

BRANDING

Tuesday, 21 January 2014 9:04

The Memory Game: Using Memorization Techniques To Choose The Right Business Name

By - Michael Rader

The goal of any great business name is to create a connection with an audience that impels them to think of your business in a positive, meaningful way.  Sounds simple right? A great name is constructed so that it’s easy to recall when it’s time to purchase goods and services. After all, if ...

BRANDING

Sunday, 19 January 2014 1:08

The Customer Gateway: The Value of a Great Business Name

By - Michael Rader

The goal of every new business is profitability. And while exceptional products and stellar services will start you on the right path, it takes an engaged, reliable customer base to succeed. With literally thousands of new businesses emerging every day, competition is fierce. Smart entrepreneurs...

BRANDING

Wednesday, 08 January 2014 4:47

How to Come Up With Ideas for a Business Name

By - Michael Rader

For many new business owners, one of the most challenging parts of getting a new venture up and running isn’t financing, staffing or even advertising, but coming up with ideas for a great business name. The right name can send your business flying with a memorable brand and a never-ending trai...

BRANDING

Monday, 30 December 2013 9:59

Startup Name Generator

By - Michael Rader

Building a new business can be a rewarding experience. Yet in many cases, success or failure depends entirely on the choices that are made in the early stages of a venture. A well-executed idea can grow into a profitable enterprise that can bring financial freedom, personal flexibility and more,...

BRANDING

Friday, 27 December 2013 4:25

How to Rebrand Your Business

By - Michael Rader

Rebranding can stimulate growth and more effectively meet the changing tides of your industry. Your brand name is the public face of your company. It has to be great. If it’s not, it may be the right time to consider rebranding to gain a competitive advantage. If you are considering rebranding...

BRANDING

Friday, 13 December 2013 12:30

Buy With Confidence: Brandroot Is Now Accepting Bitcoins

By - Michael Rader

When you find the perfect purchase for your business, whether it’s a product, service or something as important as a domain name, you want to buy right away and with confidence that your transaction is safe and secure. But for some people, finding appropriate currency for online purchasing is ...

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