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BRANDING

Tuesday, 01 April 2014 11:11

Why Getting Fancy With a Domain Name Extension May Not Be The Best Strategy

By - Michael Rader

The number one rule when choosing a name for your business is to keep it unique. Yet while originality and distinction are important attributes, when it comes to your website extension, sometimes simplicity is best.

BRANDING

Saturday, 29 March 2014 7:49

Three Questions You Need to Ask About Your Business Name

By - Michael Rader

You’re not alone if naming your start-up business seems like an agonizing task. Choosing a name is one of the most important decisions you’ll make as a business owner and it can be difficult to sum up your entire organization in a word or two. Whether you’ve chosen a name or you’re still...

BRANDING

Tuesday, 11 March 2014 7:47

Did You Make One of These Top 3 Mistakes Naming Your Business?

By - Michael Rader

The strongest, most successful companies have many things in common. They all know how to keep their customers satisfied with quality products, they over deliver customer service and they have learned the art of building a powerful team of advocates who connect emotionally with their brand. Thri...

BRANDING

Friday, 21 February 2014 6:52

Mastering The Art of Aggressive Branding

By - Michael Rader

Branding became fashionable around the time that self-starters and entrepreneurs started impacting the business world. As new companies began to appear, “branding” became the tool of choice and the easiest way for owners to differentiate themselves as unique, memorable and worthy of business...

BRANDING

Saturday, 15 February 2014 1:13

Is It Time To Change Your Business Name? What You Should Know

By - Michael Rader

Like most entrepreneurs, your business is your livelihood and when you make significant changes, you need to know they are the right changes. When it comes to something as important as your name, how do you know if yours is making the grade? More importantly, how do you know if it's time to reth...

BRANDING

Thursday, 06 February 2014 3:30

The Power of Being Unique With A Distinctive Business Name

By - Michael Rader

Your business name does more than identify your company, it tells people who you are, what you’re about and how you do it. When done right, the name of your business can peak curiosity and incite interest before anyone even reads about your products or services. So what is the secret to choosi...

BRANDING

Thursday, 30 January 2014 9:25

The Top 5 Types of Business Names

By - Michael Rader

A great business name is sticky and flexible. Whether you hear it in a crowded room or say it yourself, it resonates and remains. So what are the naming strategies behind some of the greatest companies of all time? Apple was able to make people believe that the high-tech world of personal comput...

BRANDING

Tuesday, 21 January 2014 9:04

The Memory Game: Using Memorization Techniques To Choose The Right Business Name

By - Michael Rader

The goal of any great business name is to create a connection with an audience that impels them to think of your business in a positive, meaningful way.  Sounds simple right? A great name is constructed so that it’s easy to recall when it’s time to purchase goods and services. After all, if ...

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