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BRANDING

Thursday, 12 June 2014 8:37

Your Company Name: The First Step Towards Success

By - Michael Rader

Starting a business can be a long and tedious process. Even when business models are completed and business plans filed, there is still much more to be done. One of the most important decisions for any new company is coming up with a name. Although some may see this task as something to be throw...

BRANDING

Tuesday, 03 June 2014 1:40

.Com Extensions Are Still the Hottest Option

By - Michael Rader

The first domain name was registered in 1985. Since then, industry experts estimate that over 270 million names have now been registered globally. The rapid increase in registered domain names tells us two things: 1) Internet usage is continuing to grow all over the world, even in areas where su...

BRANDING

Monday, 21 April 2014 11:06

Is There a Difference Between a Business Name and a Domain Name?

By - Michael Rader

In today’s Internet driven world, business owners looking to maximize opportunities have to think about many things that weren’t an issue twenty, even fifteen years ago. How is social media impacting your marketing strategy and do you have a sophisticated online presence to showcase your exp...

BRANDING

Thursday, 10 April 2014 1:32

How Poor Planning and the Wrong Name Can Kill Your Business: A Look Back At the “.Com Bust”

By - Michael Rader

For thousands of entrepreneurs, investors and business owners, the “.com bust” of the early 2000’s came on fast and powerful, leaving many scratching their heads wondering what went wrong. As the internet craze began to take shape in the 1990’s, venture capitalists raced to fuel internet...

BRANDING

Tuesday, 01 April 2014 11:11

Why Getting Fancy With a Domain Name Extension May Not Be The Best Strategy

By - Michael Rader

The number one rule when choosing a name for your business is to keep it unique. Yet while originality and distinction are important attributes, when it comes to your website extension, sometimes simplicity is best.

BRANDING

Saturday, 29 March 2014 7:49

Three Questions You Need to Ask About Your Business Name

By - Michael Rader

You’re not alone if naming your start-up business seems like an agonizing task. Choosing a name is one of the most important decisions you’ll make as a business owner and it can be difficult to sum up your entire organization in a word or two. Whether you’ve chosen a name or you’re still...

BRANDING

Tuesday, 11 March 2014 7:47

Did You Make One of These Top 3 Mistakes Naming Your Business?

By - Michael Rader

The strongest, most successful companies have many things in common. They all know how to keep their customers satisfied with quality products, they over deliver customer service and they have learned the art of building a powerful team of advocates who connect emotionally with their brand. Thri...

BRANDING

Friday, 21 February 2014 6:52

Mastering The Art of Aggressive Branding

By - Michael Rader

Branding became fashionable around the time that self-starters and entrepreneurs started impacting the business world. As new companies began to appear, “branding” became the tool of choice and the easiest way for owners to differentiate themselves as unique, memorable and worthy of business...

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