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BRANDING

Monday, 08 December 2014 8:57

The Elements of Building a Brand

By - Michael Rader

Some new business owners make the mistake of thinking that creating a brand for their company involves nothing more than choosing the right name. Although that is a very important part of the process, it is simply one of several components needed for successful branding. For some that may seem d...

BRANDING

Monday, 24 November 2014 7:22

A Business Name is Just a Word without a Quality Logo

By - Michael Rader

A company’s branding strategy is made up of several distinct elements; one of which is creating a unique and distinctive logo. Selecting a name and determining your company identity is a vital part of the branding process, but without a quality logo to put a face to the name your business name...

BRANDING

Monday, 17 November 2014 5:46

Using Sound Symbolism for The Memory of Your Business Name

By - Michael Rader

New businesses pop up daily all over the country. Some succeed and some fail. Often, the only difference between a burgeoning business and bankruptcy is the company name. Choosing a name that adequately describes your identity and attracts the attention of potential customers is a vital part of ...

BRANDING

Tuesday, 28 October 2014 8:13

Succinct, Bold, and Powerful; Get a Four-Letter Business Name

By - Michael Rader

  Tips and trends often change with passing time. What doesn’t change, however, is proven scientific facts. Such facts can be extremely helpful in choosing a name. The bottom line is that your business needs a name that will etch itself into the minds of potential customers. A name that quick...

BRANDING

Tuesday, 21 October 2014 8:34

How Much Should I Pay For a Domain Name?

By - Michael Rader

Choosing a business name can be one of the most difficult decisions facing entrepreneurs. It is a decision that can affect everything from brandability and marketing to brand awareness and recall. One thing is certain, choosing a business name that comes with a corresponding .com domain name is ...

BRANDING

Tuesday, 14 October 2014 10:51

Biggest Mistakes of Naming and Branding a Business

By - Michael Rader

Starting a business can seem like a daunting and overwhelming task. It is true that there are many considerations that need to be made if one wants to avoid joining the multitude of failed businesses. A great business idea is worthless without the ability to share that vision with the masses. On...

BRANDING

Thursday, 09 October 2014 7:44

Building a Brand Identity with an Invented Name: Not as Difficult as You May Think

By - Michael Rader

One of the most difficult things for new businesses to accomplish is selecting a name. Unfortunately, it is also one of the most important. Failure to choose a name that will lead to the creation of a strong and distinct brand identity will undoubtedly end in failure. Great brands start with gre...

BRANDING

Monday, 29 September 2014 5:17

Can Changing Your Company Name Save It?

By - Michael Rader

One of the first things any new business needs to do is pick a name. A carefully selected company name can be the difference between a successful business launch and a disaster. A company’s identity is closely tied to its name and the brand recognition that comes with it. Without that recognit...

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