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BRANDING

Monday, 24 November 2014 7:22

A Business Name is Just a Word without a Quality Logo

By - Michael Rader

A company’s branding strategy is made up of several distinct elements; one of which is creating a unique and distinctive logo. Selecting a name and determining your company identity is a vital part of the branding process, but without a quality logo to put a face to the name your business name...

BRANDING

Monday, 17 November 2014 5:46

Using Sound Symbolism for The Memory of Your Business Name

By - Michael Rader

New businesses pop up daily all over the country. Some succeed and some fail. Often, the only difference between a burgeoning business and bankruptcy is the company name. Choosing a name that adequately describes your identity and attracts the attention of potential customers is a vital part of ...

BRANDING

Tuesday, 28 October 2014 8:13

Succinct, Bold, and Powerful; Get a Four-Letter Business Name

By - Michael Rader

  Tips and trends often change with passing time. What doesn’t change, however, is proven scientific facts. Such facts can be extremely helpful in choosing a name. The bottom line is that your business needs a name that will etch itself into the minds of potential customers. A name that quick...

BRANDING

Tuesday, 21 October 2014 8:34

How Much Should I Pay For a Domain Name?

By - Michael Rader

Choosing a business name can be one of the most difficult decisions facing entrepreneurs. It is a decision that can affect everything from brandability and marketing to brand awareness and recall. One thing is certain, choosing a business name that comes with a corresponding .com domain name is ...

BRANDING

Tuesday, 14 October 2014 10:51

Biggest Mistakes of Naming and Branding a Business

By - Michael Rader

Starting a business can seem like a daunting and overwhelming task. It is true that there are many considerations that need to be made if one wants to avoid joining the multitude of failed businesses. A great business idea is worthless without the ability to share that vision with the masses. On...

BRANDING

Thursday, 09 October 2014 7:44

Building a Brand Identity with an Invented Name: Not as Difficult as You May Think

By - Michael Rader

One of the most difficult things for new businesses to accomplish is selecting a name. Unfortunately, it is also one of the most important. Failure to choose a name that will lead to the creation of a strong and distinct brand identity will undoubtedly end in failure. Great brands start with gre...

BRANDING

Monday, 29 September 2014 5:17

Can Changing Your Company Name Save It?

By - Michael Rader

One of the first things any new business needs to do is pick a name. A carefully selected company name can be the difference between a successful business launch and a disaster. A company’s identity is closely tied to its name and the brand recognition that comes with it. Without that recognit...

BRANDING

Monday, 22 September 2014 9:41

What Is Brand Awareness?

By - Michael Rader

The marketing industry uses several different terms related to brands, such as awareness, equity, essence, strategy, and optimization. Although there are elements that coincide with more than one term, it is important to understand the differences as you begin creating your brand. One of your fi...

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