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BRANDING

Tuesday, 06 January 2015 11:18

How to Determine Your Target Market

By - Michael Rader

Many people find that deciding on the company name and operational vision are the hardest parts of establishing a business. Although making such decisions can seem laborious and overwhelming, the hardest part is hardly over. Coming up with a clever and creative name is worthless if you fail to a...

BRANDING

Tuesday, 23 December 2014 10:58

Defining Your Business

By - Michael Rader

Do you have an idea you consider unique and innovative? Something the world doesn’t even know it’s waiting for? Are you full of ideas that are screaming to get developed? Too many people can answer, “yes” to these questions. Unfortunately, many ideas never get out of the vision stage. It...

BRANDING

Saturday, 20 December 2014 5:47

GoPro CEO on Why Your Business Name Doesn’t Work

By - Michael Rader

GoPro founder Nick Woodman joined ABC’s Shark Tank panel last month in Episode 610. One of the featured companies in the episode was one called Kitchen Safe, a smart container that helps form good habits by locking away items for a set period of time, mainly cookies and sweets so you have no a...

BRANDING

Wednesday, 17 December 2014 1:25

Your Business Name Speaks to Your Personality - What Do You Want Yours to Say?

By - Michael Rader

Being able to successfully name your business venture is one of the most important abilities you will need as an entrepreneur. Saddling yourself with a generic, bland, and unimaginative moniker can spell doom for your company, regardless of the greatness of what you offer. Modern history is ful...

BRANDING

Monday, 08 December 2014 8:57

The Elements of Building a Brand

By - Michael Rader

Some new business owners make the mistake of thinking that creating a brand for their company involves nothing more than choosing the right name. Although that is a very important part of the process, it is simply one of several components needed for successful branding. For some that may seem d...

BRANDING

Monday, 24 November 2014 7:22

A Business Name is Just a Word without a Quality Logo

By - Michael Rader

A company’s branding strategy is made up of several distinct elements; one of which is creating a unique and distinctive logo. Selecting a name and determining your company identity is a vital part of the branding process, but without a quality logo to put a face to the name your business name...

BRANDING

Monday, 17 November 2014 5:46

Using Sound Symbolism for The Memory of Your Business Name

By - Michael Rader

New businesses pop up daily all over the country. Some succeed and some fail. Often, the only difference between a burgeoning business and bankruptcy is the company name. Choosing a name that adequately describes your identity and attracts the attention of potential customers is a vital part of ...

BRANDING

Tuesday, 28 October 2014 8:13

Succinct, Bold, and Powerful; Get a Four-Letter Business Name

By - Michael Rader

  Tips and trends often change with passing time. What doesn’t change, however, is proven scientific facts. Such facts can be extremely helpful in choosing a name. The bottom line is that your business needs a name that will etch itself into the minds of potential customers. A name that quick...

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