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BRANDING

Wednesday, 29 July 2015 9:02

Are You Hitting Your Target or Missing the Market?

By - Michael Rader

You’ve chosen a company name, created a website, entered the realm of social media, and are now starting to market yourself. Now what? The answer could be the difference between a successful marketing campaign and a money drain.

BRANDING

Wednesday, 15 July 2015 9:42

Choosing a Name That Gives Your Company Room to Grow

By - Michael Rader

Coming up with a fresh and innovative business concept is only the beginning on your quest for success. The next step involves choosing your name. The creation of a solid and brandable identity can make the difference between success and failure. Such an identity starts with your name.

BRANDING

Wednesday, 10 June 2015 8:15

Turning Your Brand Name into a Household Word

By - Michael Rader

Every start-up business dreams of the day their name becomes a household word. There is no easier way to judge a brand’s success than by listening for it in everyday speech. Just think of the last time you asked for a Kleenex or a Post-It. Those brand names have become synonymous with the indu...

BRANDING

Wednesday, 03 June 2015 9:37

The meaning of "Brandroot" and What It Can Mean for You

By - Michael Rader

Author and community leader Yehuda Berg was quoted as saying, “Words are singularly the most powerful force available to humanity.” Linguistic experts have studied words and language for decades, attempting to identify and explain why words do what they do. Why do fun words or phrases stick ...

BRANDING

Tuesday, 19 May 2015 7:33

Hip & Trendy Business Names: Are You Bae or Rekt?

By - Michael Rader

The English language is one of the most diverse and complex languages spoken around the world. It is also one of the most prevalent. In fact, according to linguistic scholars, English is currently the second most popular mother tongue globally, with an estimated 350-400 million native speakers. ...

BRANDING

Thursday, 07 May 2015 7:16

Can a Name Change Get a Company Out From Under an Image Crisis?

By - Michael Rader

A company’s name is often its most valuable asset, reflecting the morals and ethics that customers are looking for. Companies that create a solid and identifiable brand identity are the ones that typically enjoy long-term success. Unfortunately, that brand identity can also become a detriment ...

BRANDING

Thursday, 02 April 2015 8:18

Trademarking Your Business Name

By - Michael Rader

Naming your business is one of the most important activities you will accomplish as a startup business. Your business name is among your most valuable assets. It is vital that you protect it as you would any other precious possession.

BRANDING

Monday, 16 March 2015 10:52

Naming Your Startup: Tips of the Trade

By - Michael Rader

Nothing can torpedo a startup faster than a poorly chosen name. Brandability is all about identity and recall. Consumers who don’t remember your name because it is confusing, awkward, long, or bland will not become customers. It is only by choosing a unique and memorable name that your busines...

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