How To Name A Makeup Brand
Makeup isn't just about looking good—it's also an art form that allows us to express ourselves and push boundaries. Whether you're starting a makeup line or opening a salon, it's important to create something unique that speaks to your clients.
Makeup has the power to transform, inspire, and make people feel beautiful. Whether you're creating custom looks for clients or selling cosmetics online, naming your makeup business is a key factor in your success.
Fortunately, there are plenty of ways to come up with a great name for your makeup business. To get you started, this guide is full of helpful tips and inspiring ideas that will help make the process easier. Now it's time to break out the pen and paper and start brainstorming!
Makeup Brand Name Ideas
A makeup brand name should exude style and beauty, think of words like 'glam' or 'glow'. Here are some of our favorite ideas:
Aesthetic Makeup Brand Names
For a makeup brand name to be truly aesthetic, it should invoke an air of sophistication, glamor and luxury. Here are some great ideas:
- The Luxe Studio
- Glamour Glitz
- Beauty Alchemist
- Enchanting Elixirs
- The Finer Details
- Model Mavens and Artistic Allure.
Cute Makeup Brand Names
A fun, flirty style should be reflected in the name of your makeup brand. Think of words like 'glitter' and 'shine':
- Pretty Paintbox
- Sparkle Studio
- Glitzy Glamour
- Magic Makeup
- Pink Powderpuff
- Shine Station and The Beauty Bar.
Creative Makeup Brand Names
Think outside the box and get creative! Here are some great ideas:
- The Palette Playhouse
- Moxie Mavericks
- Artful Alchemy
- Brush Brigade Inc.
- Nature's Nectar Cosmetics and Creative Covers.
Unique Makeup Brand Names
What sets your makeup brand apart from the rest? Choose a name that reflects your unique style and products. Here are some ideas:
- The Color Collective
- Beaute Encore
- Trendy Tints
- Lush Looks Cosmetics
- Allure Apothecary and High Voltage Beauty.
Eco-Friendly Makeup Brand Names
These eco-friendly names will show customers that you care about their health and the environment:
- Green Goddess Cosmetics
- Eco Elixir Skincare
- Natural Nourishment
- Earth Elementals Skincare
- Fresh Face Organics and Botanical Beauty Boutique.
How to Name Different Types of Makeup Brands
Lipstick Brand
Lipsticks are the go-to for bringing life and color to your lips. Words like ‘Vibrant’, ‘Glamorous’, and ‘Enduring’ help capture the essence of a lipstick brand and can be used to create names such as:
- Vibrant Lips Cosmetics
- Glamorous Smooches Makeup
- Enduring Color & Shine
- Lipstick Luxe Boutique
- Lip Love & Allure.
Mascara Brand
Mascaras are essential for creating volume and length to your lashes. Use words like ‘Lifted’, ‘Extended’ and ‘Fanned’ to come up with unique mascara brand names such as:
- Lifted Lash Cosmetics
- Extended Volume Makeup
- Fanned Out Beauty Co.
- All Day Mascara Boutique
- Eye Appeal & More.
Foundation Brand
Foundations are designed to even out skin tone and provide a seamless, natural finish. Words like ‘Smooth’, ‘Perfect’, and ‘Flawless’ embody the purpose of this makeup and can be used to create names like:
- Smooth Skin Cosmetics
- Perfect Finish Makeup
- Flawless Fading Foundations
- Natural Flair Boutique
- Multi-Tone & Balance.
Blush Brand
Blushes are great for adding a hint of color to your cheeks and can make you look more awake and alive. Use words such as ‘Glow’, ‘Radiant’, and ‘Vivid’ to create names like:
- Glow Cheek Cosmetics
- Radiant Beauty Makeup
- Vivid Shade Blushes
- A Soft Touch Boutique
- Instant Color & Shine.
Real-World Makeup Brand Names
In a competitive market, all business names within the same industry are vying for the same target audience. Looking at your competitors and figuring out what they've done that works - or doesn't - is a vital step in naming your business.
In this list of creative real-world makeup business names, you'll find both lead competitors and more niche companies to give a more comprehensive overview of the industry. No matter what your business specializes in, these companies will help provide some useful inspiration!
Elf Cosmetics:
This makeup brand is known for its affordable and cruelty-free products, with a mission to make high-quality beauty accessible to everyone. The name “Elf" has a special whimsy while also evoking fantastical beauty.
Beauty Box:
This subscription service sends monthly boxes of full-sized makeup products to subscribers. The name “Beauty Box” is a direct and catchy way to describe the company's offering.
Glam Dolls:
This cosmetics line specializes in cruelty-free vegan cosmetics with bold colors, long-lasting formulas and sparkly finishes. The name “Glam Dolls” suggests glamour and fun while also being eye-catching.
Makeup Artist Collective:
This collective connects professional makeup artists with clients looking for high-quality services. The name “Makeup Artist Collective" speaks to the importance of collaboration when creating beautiful looks.
Pretty Please Cosmetics:
This company specializes in natural, nontoxic makeup products that are gentle on the skin. The name “Pretty Please” has a lighthearted feel while still conveying the premium quality of their products.
Use the Makeup Business Name Generator
Have you assembled up to five keywords that accurately reflect your company? It's time to utilize the extraordinary Business Name Generator!
Simply insert each keyword into the search bar and hit enter to view hundreds of related business names waiting to be used. Here is a list of keywords you could input to get business names:
Tips for Naming Your Makeup Business
Brainstorm a list of keywords related to your business.
Think about what makes your makeup business special. Are there particular colors or styles associated with it? What type of customer do you want to attract? How would someone describe the experience of using your product or service? Once you have some ideas in mind, create a list of words that capture the essence of your business.
Keep it simple.
When it comes to naming a makeup business, simplicity is key. Too many syllables or complicated spellings can make your business name difficult to remember and hard for customers to find online. Avoiding words that are too long and complex will help ensure that potential clients don't get confused about what you do when they come across your brand name.
Be unique.
A unique name can help customers remember your brand and make it easier for them to find online. Generic names may be easily lost among the competition, so creating something distinctive and creative can give you a competitive edge in the market.
Consider your target audience.
Think about the target audience you want to reach. Consider their age, gender and interests. Using words that will resonate with them can help make it easier to market your brand and attract new customers. Makeup is used by people of all ages and walks of life, so it is important to consider the demographic you want to reach when selecting a business name.
Make Sure the Domain is Available
Once you have a list of potential names for your makeup business, do some research to make sure no one else has already taken them. Registrars like GoDaddy and NameCheap make it easy to search for domain availability.
Choose Your Domain!
Purchasing and registering your domain name is a simple process. Once you find an available domain name on a registrar, you can purchase it and start building your business website. Make sure to select a top-level domain that is relevant to your business, such as .com.