The science of sound symbolism is the study of the relationship between the sound of a word and its meaning.  The ancient Greeks were the first to theorize that there was a relationship between sounds and word meaning.  In Plato’s Dialogues, he recounts a debate where Socrates rejected the contention that the relationship between sound and word meanings was purely arbitrary, contending that in the “good words” sound and word meaning were the same.

On average, five to seven brand impressions are required before someone will remember your brand, according to Pam Moore. And, with everyone constantly being on his or her smart phones or computers, this means it’s imperative to get your brand identity established online when building brand awareness.

Companies are changing names and rebranding to include references to Bitcoin or the technology behind it. Reminiscent of the dotcom boom, digital currencies are looking like the next big thing. More businesses are jumping on the cryptocurrency bandwagon every day and name change announcements are one of the things sending stock prices soaring. For some businesses, a simple rebrand has sent shares increasing by 4-5 times.

Much of society revolves around the latest trends - clothing, music, art, etc. Everyone wants to be seen as relevant and in style. The business world is no different. Every year, trends emerge even in regards to business names. What may have been modern just a few years ago may no longer be considered chic, which begs the question: What naming trends are currently influencing the business world?