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The Engine For Store Names

A Bold Name Lives Forever

Entrepreneurs are bold people but when it comes naming their store, they can be surprisingly risk averse. It takes a certain sense of courage to choose a name that is truly unique. This is because it takes a lot more work to turn a great name into a brand that people remember. But this is how business should be done. It’s a marathon, not a sprint. Make the boldest, best decisions early on and you’ll be rewarded with an unstoppable, unforgettable brand.

Your Name Is Behind the Wheel

The hidden driver behind your business is its name. Your store name is how people link their needs to what you offer. If your customers were passengers, your business name is the driver, delivering them to your product or service. The goal is to get them taking your business for a ride over and over. The only way to do that is by generating a name that your market will never forget and will be able to recall when their needs arise again and again.

Your Name VS. Your Brand

The name you choose for your store and the life of your brand are inseparable. They are one and the same. That is why the term, “brand name” is often used instead. Your entire brand centers and leads to the name. The store name somewhat acts as the hub of your company. All traffic to your product must first go through the name of your business. If the name is lacking and lame, your traffic will do a u-turn for someone else’s product.

Go All-In With Your Name

No holds barred, stay on the rough and tough road of naming your business. If you are weak with your name, your growth and sales will inevitable be weak with it. People want to be associated with new and exciting stuff. You can be innovative and interesting by simply choosing a store name that is so unique it wows and arouses those who are seeking you out!