What’s in a name? For business, just about everything. Whether you’re just starting out or you’ve been providing quality goods and services for years, your company name speaks volumes about not only who you are, but how you operate. It’s typically the only chance you have to make a first impression and an opportunity to connect with or alienate potential customers. How can a brandable name help grow your business? Here are three compelling ways.
Photo by Eva
Let’s say you just finished developing a fabulous business idea. Now you have a great product line, an online retail store with a top-notch design and plenty of investors to back you. What could possibly prevent you from bringing in the cash? As important as it is to have the proper bankroll, great design, and a product line that consumers would jump through fire to get their hands on, it is equally important to establish the right business name.
In this article I will be looking at the rebranding experiences of a well-known company called Moz (formerly known as SEOmoz), providing a few solid reasons to change the name of your business if your company name is anything like the old “SEOmoz” name. There are several different reasons why a company may need to change its name but here we will examine just a few points made by Moz’s founder and CEO Rand Fishkin.
It is quite the phenomenon the way some words actually sound like what they mean. Take for example the words ticket, freeze and sting. These words are not onomatopoeic, like bam and boom, but somehow they sound like their subjects. The word “ticket” makes a similar sound to a ticket machine. The word “freeze” has almost the affect of freezing, a slow and gradual pronunciation. The word “sting” has a sharp and quick pronunciation, similar to the feeling of being stung.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- 7 Famous Brands That Successfully Changed Their NamesWritten on Monday, 06 March 2017 13:30
- Forget the Radio Test, Forge a Better Business NameWritten on Wednesday, 01 March 2017 10:55
- Best Business Apps for Optimizing Time and Enhancing Team CommunicationWritten on Wednesday, 22 February 2017 13:18
- When You Can (And Can’t) Use Human Names For Your BrandWritten on Tuesday, 24 January 2017 15:33
- Brand Names and SEO: Clearing Up a Common MisconceptionWritten on Monday, 16 January 2017 11:35
- Begin 2017 by learning from 2016Written on Wednesday, 11 January 2017 01:59
- Business Naming Trends in 2016Written on Tuesday, 13 December 2016 14:42
- Choosing a Name for Your BusinessWritten on Tuesday, 01 November 2016 16:01