Branding became fashionable around the time that self-starters and entrepreneurs started impacting the business world. As new companies began to appear, “branding” became the tool of choice and the easiest way for owners to differentiate themselves as unique, memorable and worthy of business.
Today, articulating your business identity has never been more important. Consumers expect to know not only who you are, but what you have to offer that is better and improved. In a world where great companies are born every day, how do you differentiate yours? Here’s how to take it a step further with aggressive branding techniques.
Like most entrepreneurs, your business is your livelihood and when you make significant changes, you need to know they are the right changes. When it comes to something as important as your name, how do you know if yours is making the grade? More importantly, how do you know if it's time to rethink your strategy with a new, more improved version? If you are unsure about whether or not changing your business name is a good idea, here are some things to consider that may help you make an informed and sensible decision.
Your business name does more than identify your company, it tells people who you are, what you’re about and how you do it. When done right, the name of your business can peak curiosity and incite interest before anyone even reads about your products or services. So what is the secret to choosing a name that is top notch? The power lies in being unique. Here is how a distinctive business name can position you ahead of your competition.
A great business name is sticky and flexible. Whether you hear it in a crowded room or say it yourself, it resonates and remains. So what are the naming strategies behind some of the greatest companies of all time? Apple was able to make people believe that the high-tech world of personal computing was friendly and inviting by choosing a common, every day name. Samsonite created an image of strength and durability that only Samson himself could uphold. BlackBerry used our sense of touch by associating the phone and its small keyboard buttons to the drupelets that form the blackberry fruit.
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Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- Starbucks: A Lesson in What NOT to DoWritten on Tuesday, 27 June 2017 14:48
- Identifying Your Target Market and How to Make That Information Work For YouWritten on Friday, 26 May 2017 15:02
- How Best to Market Your Business on FacebookWritten on Monday, 22 May 2017 15:19
- Trump’s Tax Plan for Small Businesses – What’s in It for Me?Written on Friday, 12 May 2017 16:54
- 7 Famous Brands That Successfully Changed Their NamesWritten on Monday, 06 March 2017 13:30
- Forget the Radio Test, Forge a Better Business NameWritten on Wednesday, 01 March 2017 10:55
- Best Business Apps for Optimizing Time and Enhancing Team CommunicationWritten on Wednesday, 22 February 2017 13:18
- When You Can (And Can’t) Use Human Names For Your BrandWritten on Tuesday, 24 January 2017 15:33