Ask several businesses to define their target market and you’ll likely get a variety of answers. Some have a clear idea of who they are targeting their goods/services to, and some are completely unaware. Many businesses believe their target market is “everyone,” which is an impossible scenario. No business can target everyone. In fact, those that do are usually the ones that fail.
When Facebook launched in 2004, it was a social networking service designed to connect friends and like-minded individuals. In 2017, however, the site has become much more. Businesses that understand the power of Facebook are those that can tap into an entirely new marketing technique, one that has proven results.
In late April, President Donald Trump unveiled his tax plan, touting it as, “the biggest individual and business tax cut in American history.” So, what exactly is his plan and how would it affect small business? Industry officials have been taking apart the plan for days, analyzing it from every possible angle. Although the long-term implications of the plan are up for debate, short-term impacts are obvious.
Changing the name of a brand is a major decision that can have a colossal impact on its success. There are a variety of reasons why companies change their names, from shedding negative connotations of their business, to appealing to broader audiences.
In 1909, Gugliielmo Marconi received the Nobel Prize for the invention of the radio. It wasn’t until World War I, however, that the radio became a medium of mass communication. In doing so, a new method of advertising was born. According to A Brief History of Advertising in Americaby William O’Bar, “few innovations transformed the nature of advertising as fundamentally as the radio. Only the Internet would prove so revolutionary.”
To be successful in today’s business environment, you must be equally adept in the digital world as in the physical world. Whereas the business model of the past existed from 9 to 5 in an office, today’s model knows no such boundaries. A successful business today operates 24/7, spending much of that time in a virtual world that can often feel overwhelming.
A popular marketing trend is bestowing business start-ups or product lines with the names of human beings. Personal assistant apps such as “Siri,” and “Alexa,” for instance, can help you find the closest coffee shop or make dinner reservations, and “Alfred”–named for Batman’s trusty valet–can help you with the difficult choice between sushi or pasta for dinner.
Few letters generate more confusion than “SEO.” Appearing on the front page of Google is the stuff of online marketers’ dreams, but how to get there is a process shrouded in lore and mystery.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- A Simple Guide to Startup BrandingWritten on Wednesday, 20 June 2018 21:40
- Simplest (Yet Effective) Ways to Make Your Brand MemorableWritten on Friday, 08 June 2018 21:15
- How To Use Data To Guide Your Rebranding | BrandrootWritten on Wednesday, 23 May 2018 23:52
- 6 Mistakes Successfull Entrepreneurs DON'T Make When Starting a Small BusinessWritten on Monday, 21 May 2018 21:16
- Can a Good Company Name Help Your Success?Written on Monday, 30 April 2018 18:54
- Sweet Sound of Success: Scientific Methods to Selecting a Made-Up Brand NameWritten on Monday, 19 March 2018 16:21
- 5 Steps to Build Your Brand Identity OnlineWritten on Friday, 16 March 2018 14:33
- The Business Name Change Craze Surrounding CryptocurrenciesWritten on Monday, 29 January 2018 16:56