Until just very recently, the world’s most valuable brand was wrapped around a can of soda. To this day, Coca-Cola fans everywhere have a loyalty and a commitment that is unparalleled. How important is their name? Well, let’s see. Do you really think Coke would have enjoyed superstar status over the decades if they had decided to call their product “Brown Soft Drink”?
In business and in life, you only have one chance to make a first impression - you need to make it count. Whether you’re interviewing for a new job, meeting someone important for the first time or simply trying to engage potential customers to purchase your products or services, a quality first impression is critical.
Photo by Matthew T. Rader
When you’ve hit a mental roadblock trying to decide on a name for your business, one option is to use a business name generator. We often get the question, “should I use a name generator for my business?” In theory, name generators are online tools designed to provide a variety of different names for your business. Unfortunately, and in most cases, even the most sophisticated fee based business name generators are like slot machines, randomly spitting out nonsensical and ordinary names based on a few random keywords.
Image by Matthew T. Rader
Choosing a memorable name to represent your brand is one of the most important decisions you’ll make as a business owner. Your name is what differentiates you from your competitors and is what introduces you as something fresh, new and exciting. It is how you will be remembered and how people will find you when they’re looking for your products or services. Does your business name have to be great? You bet it does. The right name can elevate your business, clearing the way for growth and success while the wrong name can create roadblocks that may even lead to failure. Here’s how to come up with a killer business name that you can turn into a high profile brand in five steps.
There are few things in business as important as a name. After all, your unique name is the first thing people see about you and the last thing they think about before they decide to buy or walk away. What does your business name say about you? You’d be surprised at what you’re saying- or what you’re not saying to your customer base. More than an identifying feature, a brandable business name is an important part of overall strategy and can play a significant role in impacting your bottom line. Here are a few things to consider about your business name and what it says about you.
What’s in a name? For business, just about everything. Whether you’re just starting out or you’ve been providing quality goods and services for years, your company name speaks volumes about not only who you are, but how you operate. It’s typically the only chance you have to make a first impression and an opportunity to connect with or alienate potential customers. How can a brandable name help grow your business? Here are three compelling ways.
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Let’s say you just finished developing a fabulous business idea. Now you have a great product line, an online retail store with a top-notch design and plenty of investors to back you. What could possibly prevent you from bringing in the cash? As important as it is to have the proper bankroll, great design, and a product line that consumers would jump through fire to get their hands on, it is equally important to establish the right business name.
In this article I will be looking at the rebranding experiences of a well-known company called Moz (formerly known as SEOmoz), providing a few solid reasons to change the name of your business if your company name is anything like the old “SEOmoz” name. There are several different reasons why a company may need to change its name but here we will examine just a few points made by Moz’s founder and CEO Rand Fishkin.
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Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
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