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Since successful communication relies on the mind of the receiving individual, the meaning of a company’s name can often result in unexpected definitions. People create meanings of words by pulling from associations and memories of their experiences. These associations are often visual images to represent a word.
It is always good to have a brief description of your brand name ready when someone asks you for it. The right name will capture the imagination and curiosity of the people you want to reach. Relevance is key when learning how to name a business. In this article we will discuss why a small, or sometimes hidden, degree of relevance to the business does matter.
As you may know, there are several types of TLDs (Top Level Domains), such as .net, .org, .info, .co etc., but the most popular and sought after is, of course, the elusive .com. Your audience automatically associates your name with .com when going to search for your product or service on the Internet. The address is hard-wired into our brains. .Com is, and always has been, the internet. The .com TLD was the first on the Internet, which derived from the word commercial, when the Domain Name System was implemented in January 1985 and has grown to be the largest top-level domain and clearly into the most popular and sought after. It is used for virtually any commercial or non-commercial website and is generally accepted as the standard for TLDs.
Bimbo Bakeries may be the largest bakery company in the United States, but the English meaning for Bimbo has caused more marketing headaches for the company than expected. The company is a corporate arm of Mexico's Grupo Bimbo, where the company originated. One Bimbo representative commented that the name is a derivative of the Italian word bambino, meaning little boy and should be pronounced “Beembo.” Grupo Bimbo's website offers an alternative explanation, describing it as a combination of the words “bingo,” the game, and Bambi, the Disney film. Both descriptions seem far off since neither have any association whatsoever with bakery goods.
When a brand name grows to any significance, that brand name can come up against a number of conflicts that can possibly become greatly expensive. Some common questions regarding brand name usage are:
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Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
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