Bimbo Bakeries may be the largest bakery company in the United States, but the English meaning for Bimbo has caused more marketing headaches for the company than expected. The company is a corporate arm of Mexico's Grupo Bimbo, where the company originated. One Bimbo representative commented that the name is a derivative of the Italian word bambino, meaning little boy and should be pronounced “Beembo.” Grupo Bimbo's website offers an alternative explanation, describing it as a combination of the words “bingo,” the game, and Bambi, the Disney film. Both descriptions seem far off since neither have any association whatsoever with bakery goods.
When a brand name grows to any significance, that brand name can come up against a number of conflicts that can possibly become greatly expensive. Some common questions regarding brand name usage are:
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