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Choosing a memorable name to represent your brand is one of the most important decisions you’ll make as a business owner. Your name is what differentiates you from your competitors and is what introduces you as something fresh, new and exciting. It is how you will be remembered and how people will find you when they’re looking for your products or services. Does your business name have to be great? You bet it does. The right name can elevate your business, clearing the way for growth and success while the wrong name can create roadblocks that may even lead to failure. Here’s how to come up with a killer business name that you can turn into a high profile brand in five steps.
There are few things in business as important as a name. After all, your unique name is the first thing people see about you and the last thing they think about before they decide to buy or walk away. What does your business name say about you? You’d be surprised at what you’re saying- or what you’re not saying to your customer base. More than an identifying feature, a brandable business name is an important part of overall strategy and can play a significant role in impacting your bottom line. Here are a few things to consider about your business name and what it says about you.
What’s in a name? For business, just about everything. Whether you’re just starting out or you’ve been providing quality goods and services for years, your company name speaks volumes about not only who you are, but how you operate. It’s typically the only chance you have to make a first impression and an opportunity to connect with or alienate potential customers. How can a brandable name help grow your business? Here are three compelling ways.
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Let’s say you just finished developing a fabulous business idea. Now you have a great product line, an online retail store with a top-notch design and plenty of investors to back you. What could possibly prevent you from bringing in the cash? As important as it is to have the proper bankroll, great design, and a product line that consumers would jump through fire to get their hands on, it is equally important to establish the right business name.
In this article I will be looking at the rebranding experiences of a well-known company called Moz (formerly known as SEOmoz), providing a few solid reasons to change the name of your business if your company name is anything like the old “SEOmoz” name. There are several different reasons why a company may need to change its name but here we will examine just a few points made by Moz’s founder and CEO Rand Fishkin.
It is quite the phenomenon the way some words actually sound like what they mean. Take for example the words ticket, freeze and sting. These words are not onomatopoeic, like bam and boom, but somehow they sound like their subjects. The word “ticket” makes a similar sound to a ticket machine. The word “freeze” has almost the affect of freezing, a slow and gradual pronunciation. The word “sting” has a sharp and quick pronunciation, similar to the feeling of being stung.
How to choose the best business logos for your various business ideas is an essential quality to have in your business arsenal. This article discusses some key factors to observe when deciding on your business logo. Wouldn’t you like to know what to expect from your logo designer? Educate yourself and know what works before you settle on your business logo.
What is the meaning of Storify? When I first stumbled upon Storify, which was quite recently, my immediate thought was that it was another company offering cloud storage or possibly a company that offered an ecommerce solution for websites (similar to what Shopify offers). When I soon figured out it was something altogether different I bothered for just a few moments to figure out what it really was. I couldn’t figure it out quickly enough so I left.
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Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- Simplest (Yet Effective) Ways to Make Your Brand MemorableWritten on Friday, 08 June 2018 21:15
- How To Use Data To Guide Your Rebranding | BrandrootWritten on Wednesday, 23 May 2018 23:52
- 6 Mistakes Successfull Entrepreneurs DON'T Make When Starting a Small BusinessWritten on Monday, 21 May 2018 21:16
- Can a Good Company Name Help Your Success?Written on Monday, 30 April 2018 18:54
- Sweet Sound of Success: Scientific Methods to Selecting a Made-Up Brand NameWritten on Monday, 19 March 2018 16:21
- 5 Steps to Build Your Brand Identity OnlineWritten on Friday, 16 March 2018 14:33
- The Business Name Change Craze Surrounding CryptocurrenciesWritten on Monday, 29 January 2018 16:56
- Naming Trends and New Emerging Businesses in 2017Written on Thursday, 09 November 2017 11:11