With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.
If I asked you what the companies RadioShack and Kayak have in common, apart from their pleasant rhyme, what would you say? You likely would struggle to come up with a common attribute between an electronics company and a travel website. The biggest difference has nothing to do with their products; it involves their name. One company chose a name that although appropriate at the time, has now shackled them to an obsolete concept. The other company chose a timeless name that will allow them to grow and transform when required, a name that will continue to keep them at the top of their industry.
Starting a business can be a long and tedious process. Even when business models are completed and business plans filed, there is still much more to be done. One of the most important decisions for any new company is coming up with a name. Although some may see this task as something to be thrown it at the end, its vital importance is something that cannot be understated. A catchy and unique name is a company’s best way to create brand recognition. It is that brand recognition that will take a startup into the annals of success.
The first domain name was registered in 1985. Since then, industry experts estimate that over 270 million names have now been registered globally. The rapid increase in registered domain names tells us two things: 1) Internet usage is continuing to grow all over the world, even in areas where such services were historically not available; and 2) It is more important than ever to differentiate your company from the masses. A creative and innovative domain name can do just that. Generic or bland names are getting lost in the shuffle; skipped over as consumers look for that which is exciting and fresh. Giving yourself a quality and brandable domain name is the first step in getting your company off the ground.Giving yourself a .com domain name will do even more for your company.
In today’s Internet driven world, business owners looking to maximize opportunities have to think about many things that weren’t an issue twenty, even fifteen years ago. How is social media impacting your marketing strategy and do you have a sophisticated online presence to showcase your expertise, product line or services? The Internet has indeed transformed how we do business and more importantly, how we run business. But how about something as straightforward as your name, is a business name and a domain name one in the same? If you’re unsure, here are a few points to consider that can help clear any ambiguity that surrounds one of the most important features of your business - your name.
For thousands of entrepreneurs, investors and business owners, the “.com bust” of the early 2000’s came on fast and powerful, leaving many scratching their heads wondering what went wrong. As the internet craze began to take shape in the 1990’s, venture capitalists raced to fuel internet based companies in hopes of getting rich overnight. For startups everywhere, this was a dream come true, and many of them incorrectly assumed, a free ticket to success.
The number one rule when choosing a name for your business is to keep it unique. Yet while originality and distinction are important attributes, when it comes to your website extension, sometimes simplicity is best.
You’re not alone if naming your start-up business seems like an agonizing task. Choosing a name is one of the most important decisions you’ll make as a business owner and it can be difficult to sum up your entire organization in a word or two. Whether you’ve chosen a name or you’re still pondering your options, here are three questions you need to ask that will help you make the right decision. If you can answer all three with a “yes”, then chances are that you are on your way with a name that will serve you well.
The strongest, most successful companies have many things in common. They all know how to keep their customers satisfied with quality products, they over deliver customer service and they have learned the art of building a powerful team of advocates who connect emotionally with their brand. Thriving businesses share another attribute - a great name.
Branding became fashionable around the time that self-starters and entrepreneurs started impacting the business world. As new companies began to appear, “branding” became the tool of choice and the easiest way for owners to differentiate themselves as unique, memorable and worthy of business.
Today, articulating your business identity has never been more important. Consumers expect to know not only who you are, but what you have to offer that is better and improved. In a world where great companies are born every day, how do you differentiate yours? Here’s how to take it a step further with aggressive branding techniques.
Like most entrepreneurs, your business is your livelihood and when you make significant changes, you need to know they are the right changes. When it comes to something as important as your name, how do you know if yours is making the grade? More importantly, how do you know if it's time to rethink your strategy with a new, more improved version? If you are unsure about whether or not changing your business name is a good idea, here are some things to consider that may help you make an informed and sensible decision.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
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