With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.
GoPro founder Nick Woodman joined ABC’s Shark Tank panel last month in Episode 610. One of the featured companies in the episode was one called Kitchen Safe, a smart container that helps form good habits by locking away items for a set period of time, mainly cookies and sweets so you have no access to them until the set time expires and unlocks the container. The description of the product went as follows:
Being able to successfully name your business venture is one of the most important abilities you will need as an entrepreneur. Saddling yourself with a generic, bland, and unimaginative moniker can spell doom for your company, regardless of the greatness of what you offer.
Modern history is full of examples of great products that failed to influence their industry, often because they did not have an attractive and memorable name. Today’s consumer is bombarded with tens of thousands of business images and sounds on a daily basis, with the large majority dismissed without any consequence, while just a few make a lasting impression.
Some new business owners make the mistake of thinking that creating a brand for their company involves nothing more than choosing the right name. Although that is a very important part of the process, it is simply one of several components needed for successful branding. For some that may seem daunting – choosing a name can be hard enough. Fortunately, the process doesn’t need to be overwhelming, especially when you can utilize Brandroot’s marketplace to get the ball rolling.
A company’s branding strategy is made up of several distinct elements; one of which is creating a unique and distinctive logo. Selecting a name and determining your company identity is a vital part of the branding process, but without a quality logo to put a face to the name your business name is just a word. Logos are one of the most important parts of branding. Just ask the average customer what a large yellow “M” stands for or which company a red and white target represents. The importance of a quality logo cannot be understated.
New businesses pop up daily all over the country. Some succeed and some fail. Often, the only difference between a burgeoning business and bankruptcy is the company name. Choosing a name that adequately describes your identity and attracts the attention of potential customers is a vital part of the start-up process.
Tips and trends often change with passing time. What doesn’t change, however, is proven scientific facts. Such facts can be extremely helpful in choosing a name. The bottom line is that your business needs a name that will etch itself into the minds of potential customers. A name that quickly passes in and out of the public’s consciousness will not lead you anywhere near brand recognition and recall. Fortunately, there is factual evidence that can point you in the right direction.
Choosing a business name can be one of the most difficult decisions facing entrepreneurs. It is a decision that can affect everything from brandability and marketing to brand awareness and recall. One thing is certain, choosing a business name that comes with a corresponding .com domain name is vital in building a loyal and long-term customer base.
Starting a business can seem like a daunting and overwhelming task. It is true that there are many considerations that need to be made if one wants to avoid joining the multitude of failed businesses. A great business idea is worthless without the ability to share that vision with the masses. One of the most important things you can do for your business involves choosing a proper name, one that can be successfully branded. Unfortunately, many new business owners make the same mistakes as their predecessors, and end up joining them on the scrap heap.
One of the most difficult things for new businesses to accomplish is selecting a name. Unfortunately, it is also one of the most important. Failure to choose a name that will lead to the creation of a strong and distinct brand identity will undoubtedly end in failure. Great brands start with great names. With so many awesome names already taken, what’s a start-up to do?
One of the first things any new business needs to do is pick a name. A carefully selected company name can be the difference between a successful business launch and a disaster. A company’s identity is closely tied to its name and the brand recognition that comes with it. Without that recognition, few companies are able to get off the ground. Even those who do, however, may face the prospect of changing its name, a situation that can occur for a variety of reasons.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- The Name of Your Business Matters. Here’s How to Choose the Right OneWritten on Wednesday, 15 August 2018 22:01
- Why Creating a Brand Kit Could Be the Best Thing You Do For Your Marketing This YearWritten on Monday, 23 July 2018 21:08
- A Simple Guide to Startup BrandingWritten on Wednesday, 20 June 2018 21:40
- Simplest (Yet Effective) Ways to Make Your Brand MemorableWritten on Friday, 08 June 2018 21:15
- How To Use Data To Guide Your Rebranding | BrandrootWritten on Wednesday, 23 May 2018 23:52
- 6 Mistakes Successfull Entrepreneurs DON'T Make When Starting a Small BusinessWritten on Monday, 21 May 2018 21:16
- Can a Good Company Name Help Your Success?Written on Monday, 30 April 2018 18:54
- Sweet Sound of Success: Scientific Methods to Selecting a Made-Up Brand NameWritten on Monday, 19 March 2018 16:21