With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.
A company’s branding strategy is made up of several elements, including its logo. Oftentimes, the logo piece of the branding pie is overshadowed by the other elements. That doesn’t mean it isn’t equally as important, however. Just ask a company whose logo or logo change torpedoed their entire strategy.
In today’s Internet-dominated business world, creating a solid online presence is a necessity, not a luxury. As current members of the millennial generation begin to take a more prevalent role in the business sector, the success of your business will be even more dependent on your successful integration of all things Internet-related.
What do branding and marketing specialists know that you don’t?
Have you ever wondered what companies like McDonalds or Coca-Cola did to become the global icons they are today? Companies that have built themselves into star brands have several things in common. Analyzing the branding strategies of these companies can help you launch your own business in a manner that maximizes your chances for success.
Most of us have some sort of experience with setting diet and exercise goals. Eating healthy and remaining fit is an increasingly important focus throughout the world. As an entrepreneur have you ever considered the similarities between starting a business and embarking on a fitness regimen? The two activities are actually pretty similar.
You’ve chosen a company name, created a website, entered the realm of social media, and are now starting to market yourself. Now what? The answer could be the difference between a successful marketing campaign and a money drain.
Coming up with a fresh and innovative business concept is only the beginning on your quest for success. The next step involves choosing your name. The creation of a solid and brandable identity can make the difference between success and failure. Such an identity starts with your name.
Every start-up business dreams of the day their name becomes a household word. There is no easier way to judge a brand’s success than by listening for it in everyday speech. Just think of the last time you asked for a Kleenex or a Post-It. Those brand names have become synonymous with the industry itself. In reality, not all facial tissues are from the Kleenex Company, which is owned by the Kimberly-Clark Corporation. There are actually multitudes of companies that produce facial tissues, each one trying to get out from under Kleenex’s hold on the industry.
Author and community leader Yehuda Berg was quoted as saying, “Words are singularly the most powerful force available to humanity.” Linguistic experts have studied words and language for decades, attempting to identify and explain why words do what they do. Why do fun words or phrases stick in our heads? How do some words create vivid imagery when others stay bland and dry? What is the best way to say what needs to be said?
The English language is one of the most diverse and complex languages spoken around the world. It is also one of the most prevalent. In fact, according to linguistic scholars, English is currently the second most popular mother tongue globally, with an estimated 350-400 million native speakers. As equally important is the fact that over a quarter of the world’s population can understand the language and have at least a rudimentary competence in its use. All totaled, between 1 1/2 and 2 billion people write, speak, and/or understand English.
A company’s name is often its most valuable asset, reflecting the morals and ethics that customers are looking for. Companies that create a solid and identifiable brand identity are the ones that typically enjoy long-term success. Unfortunately, that brand identity can also become a detriment if a company is rocked by scandal or suffers a public perception catastrophe. Some brand personas can be salvaged, while others are forced to start from scratch. Can a name change get a company out from under an image crisis?
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- How to Increase Brand EngagementWritten on Friday, 05 April 2019 04:32
- What Is the Purpose of Your Brand?Written on Sunday, 10 March 2019 21:05
- The Story Behind Every Successful BrandWritten on Monday, 25 February 2019 20:17
- The Name of The Game | An Approach To Naming Your BusinessWritten on Thursday, 31 January 2019 20:06
- How to Avoid Being Irrelevant in Your Ever-Changing Market as a BrandWritten on Monday, 14 January 2019 15:48
- How to Use Medium & LinkedIn to Build an Unforgettable BrandWritten on Wednesday, 26 December 2018 15:26
- Why Building a Strong Personal Brand Can Take Your Business to New HeightsWritten on Tuesday, 04 December 2018 11:18
- How to Leverage Influencer Marketing While Keeping Brand IntegrityWritten on Saturday, 24 November 2018 10:54