With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.
Most of us have some sort of experience with setting diet and exercise goals. Eating healthy and remaining fit is an increasingly important focus throughout the world. As an entrepreneur have you ever considered the similarities between starting a business and embarking on a fitness regimen? The two activities are actually pretty similar.
You’ve chosen a company name, created a website, entered the realm of social media, and are now starting to market yourself. Now what? The answer could be the difference between a successful marketing campaign and a money drain.
Coming up with a fresh and innovative business concept is only the beginning on your quest for success. The next step involves choosing your name. The creation of a solid and brandable identity can make the difference between success and failure. Such an identity starts with your name.
Every start-up business dreams of the day their name becomes a household word. There is no easier way to judge a brand’s success than by listening for it in everyday speech. Just think of the last time you asked for a Kleenex or a Post-It. Those brand names have become synonymous with the industry itself. In reality, not all facial tissues are from the Kleenex Company, which is owned by the Kimberly-Clark Corporation. There are actually multitudes of companies that produce facial tissues, each one trying to get out from under Kleenex’s hold on the industry.
Author and community leader Yehuda Berg was quoted as saying, “Words are singularly the most powerful force available to humanity.” Linguistic experts have studied words and language for decades, attempting to identify and explain why words do what they do. Why do fun words or phrases stick in our heads? How do some words create vivid imagery when others stay bland and dry? What is the best way to say what needs to be said?
The English language is one of the most diverse and complex languages spoken around the world. It is also one of the most prevalent. In fact, according to linguistic scholars, English is currently the second most popular mother tongue globally, with an estimated 350-400 million native speakers. As equally important is the fact that over a quarter of the world’s population can understand the language and have at least a rudimentary competence in its use. All totaled, between 1 1/2 and 2 billion people write, speak, and/or understand English.
A company’s name is often its most valuable asset, reflecting the morals and ethics that customers are looking for. Companies that create a solid and identifiable brand identity are the ones that typically enjoy long-term success. Unfortunately, that brand identity can also become a detriment if a company is rocked by scandal or suffers a public perception catastrophe. Some brand personas can be salvaged, while others are forced to start from scratch. Can a name change get a company out from under an image crisis?
Naming your business is one of the most important activities you will accomplish as a startup business. Your business name is among your most valuable assets. It is vital that you protect it as you would any other precious possession.
Nothing can torpedo a startup faster than a poorly chosen name. Brandability is all about identity and recall. Consumers who don’t remember your name because it is confusing, awkward, long, or bland will not become customers. It is only by choosing a unique and memorable name that your business will be able to start building its brand and developing loyal customers. For some companies, their brand is the most valuable asset they have. Yes, it is that important. Fortunately, the naming process doesn’t have to be overwhelming if you stay mindful of a few essential tips.
Success in today’s business world depends as much on communication as it does your actual product. The Internet has drastically changed the way consumers interact with companies and visa versa. The days of face-to-face contact are slowly drawing to an end. Many people now do business without ever hearing or seeing the client or representative involved.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- How to Avoid Being Irrelevant in Your Ever-Changing Market as a BrandWritten on Monday, 14 January 2019 15:48
- How to Use Medium & LinkedIn to Build an Unforgettable BrandWritten on Wednesday, 26 December 2018 15:26
- Why Building a Strong Personal Brand Can Take Your Business to New HeightsWritten on Tuesday, 04 December 2018 11:18
- How to Leverage Influencer Marketing While Keeping Brand IntegrityWritten on Saturday, 24 November 2018 10:54
- How to Leverage Freelancers to Keep Your Brand at Its PeakWritten on Monday, 29 October 2018 13:05
- How to Use The “Eureka Effect” to Make Your Brand Stand OutWritten on Tuesday, 23 October 2018 12:53
- This Toxic Mindset is Holding Your Brand Back | Here's How to FixWritten on Friday, 21 September 2018 18:39
- 2 Major Reasons Why Entrepreneurs Should Be More Like TeachersWritten on Monday, 17 September 2018 17:49