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You are here:Resources»Michael Rader
  • Naming A Business (30)
  • Name Studies (8)
  • Name Strategy (20)
  • Branding (37)
  • Brandroot (4)
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  • Starting Up (37)
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    Michael Rader

    Michael Rader

    With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.

    Wednesday, 08 June 2016 10:18

    Ways to Beat Entrepreneurial Burnout and Keep the Creative Fire Burning

    inStarting Up
    Ways to Beat Entrepreneurial Burnout and Keep the Creative Fire Burning

    You have a great idea for a business and the creativity and work ethic to get it off the ground. Things start out great and you ride the momentum for a while, fueling your hectic schedule with passion and excitement. Everything is going great until one day, you crash physically, emotionally, and mentally. What happened?

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    Tagged under
    • entrepreneurs
    Thursday, 24 March 2016 11:31

    What the Television Show Shark Tank Can Teach You about Business

    inStarting Up
    What the Television Show Shark Tank Can Teach You about Business

    On August 9, 2009 the reality television show Shark Tank premiered on ABC. The premise of the show is fairly simple: entrepreneurs pitch their business ideas to the “sharks” in hopes of securing an investment. Lori Greiner, Kevin O’Leary, Robert Herjavek, Mark Cuban, Daymond John, and Barbara Corcoran serve as the primary sharks, with occasional guest investors sprinkled throughout.

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    Tagged under
    • shark tank
    • startup
    Tuesday, 08 March 2016 14:35

    Why Philanthropy is good for Business

    inStarting Up
    Why Philanthropy is good for Business
    “Effective philanthropy requires time and creativity – the same kind of focus and skills that building a business requires.” ~ Bill Gates

    Philanthropy is defined, among other things, as “the desire to improve the welfare of others.” Seems like a simple concept, doesn’t it? Unfortunately, many businesses don’t participate in philanthropic endeavors. Not only does this not improve the community in which that business operates, it also helps the business itself.

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    Tagged under
    • philanthropy
    Saturday, 30 January 2016 12:00

    Ethos, Pathos, Logos – How to Make the Rhetorical Triangle Work for You

    inBranding
    Ethos, Pathos, Logos – How to Make the Rhetorical Triangle Work for You

    The ability to connect with customers is one of the most important measures of a company’s success. Once you’ve established your company and developed your product, you need to reach out to the masses. Finding quantifiable ways to market your product is imperative if you want to become a formidable player in the industry. Knowing that goal and understanding how to achieve it, however, are often too very different things.

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    Tagged under
    • Rhetorical Triangle
    • branding
    • marketing
    Wednesday, 23 December 2015 16:06

    Levi, Strauss, & Co: A Lesson in Staying Power

    inBranding
    Levi, Strauss, & Co: A Lesson in Staying Power

    It is common in today’s market to see brands come and go. Often, a hot brand will explode onto the scene only to completely disappear from the industry in only a few years. So, how can a successful ride of over 160 years be explained? How did a clothing company established in the middle-1800s become a global icon? An analysis of Levi Strauss & Co. reveals the answers, all of which you can use to launch your own prosperous company.

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      Monday, 30 November 2015 12:03

      The Transformation of the Customer Service Experience

      inStarting Up
      The Transformation of the Customer Service Experience

      The rise of technology has changed the customer service experience. In the next few years, it will continue to move away from human interaction towards an artificial exchange that is reliable, productive, and most importantly, fast. Whether you are a start-up or an established business, it is important to stay abreast of the changes in the customer service arena so you can understand the effect of both current and future trends.

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      Tagged under
        Monday, 30 November 2015 12:03

        The Transformation of the Customer Service Experience

        inStarting Up

        The rise of technology has changed the customer service experience. In the next few years, it will continue to move away from human interaction towards an artificial exchange that is reliable, productive, and most importantly, fast. Whether you are a start-up or an established business, it is important to stay abreast of the changes in the customer service arena so you can understand the effect of both current and future trends.

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        Tagged under
          Sunday, 22 November 2015 00:26

          Marketing Trends for 2016: Staying Ahead of the Game

          inBranding
          Marketing Trends for 2016: Staying Ahead of the Game

          If there is anything certain in the world of marketing and business, it is that nothing stays the same. The strategies that were effective in 2015 may not be so as the year comes to a close. Staying abreast of changing trends is imperative if one expects to reach the top of the industry and stay there.

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          Tagged under
          • marketing
          Tuesday, 03 November 2015 12:03

          Marketing With the Mentality of Millennials

          inStarting Up
          Marketing With the Mentality of Millennials

          If there is one thing that is a certainty in the world of marketing, it is that nothing stays the same. The consumer of yesterday is not the same as the consumer of tomorrow. As one generation ages and enters the realm of retirement, another sprouts up in its place. As a result, marketing and business executives must remain hyperaware of fluctuations in marketing trends and changing consumer needs.

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          Tagged under
          • marketing
          • millennial
          Tuesday, 29 September 2015 13:27

          Brand Equity: What Is It and How Can You Build It?

          inBranding
          Brand Equity: What Is It and How Can You Build It?

          Have you ever wondered just how much a name like McDonalds is worth? The answer lies in the companies brand equity. A company’s brand is one of its most valuable assets; and brand equity is a measure of that value. Brand equity directly corresponds to financial performance, something a company like McDonalds knows all too well.

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          Tagged under
          • brand equity
          • branding
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          Brandroot Latest Posts

          Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.

          • How to Increase Brand Engagement
            Written byMichael Rader
            How to Increase Brand Engagement
            Written on Friday, 05 April 2019 04:32
          • What Is the Purpose of Your Brand?
            Written byMichael Rader
            What Is the Purpose of Your Brand?
            Written on Sunday, 10 March 2019 21:05
          • The Story Behind Every Successful Brand
            Written bysuperuser
            The Story Behind Every Successful Brand
            Written on Monday, 25 February 2019 20:17
          • The Name of The Game | An Approach To Naming Your Business
            Written byMichael Rader
            The Name of The Game | An Approach To Naming Your Business
            Written on Thursday, 31 January 2019 20:06
          • How to Avoid Being Irrelevant in Your Ever-Changing Market as a Brand
            Written byMichael Rader
            How to Avoid Being Irrelevant in Your Ever-Changing Market as a Brand
            Written on Monday, 14 January 2019 15:48
          • How to Use Medium & LinkedIn to Build an Unforgettable Brand
            Written byMichael Rader
            How to Use Medium & LinkedIn to Build an Unforgettable Brand
            Written on Wednesday, 26 December 2018 15:26
          • Why Building a Strong Personal Brand Can Take Your Business to New Heights
            Written byMichael Rader
            Why Building a Strong Personal Brand Can Take Your Business to New Heights
            Written on Tuesday, 04 December 2018 11:18
          • How to Leverage Influencer Marketing While Keeping Brand Integrity
            Written byMichael Rader
            How to Leverage Influencer Marketing While Keeping Brand Integrity
            Written on Saturday, 24 November 2018 10:54

          Brandroot Recently Added Name

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            greenshock.com
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          Brandroot Names In The Spotlight

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            vivoxa.com
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            coinent.com
            A hip, trendy name based on "coin." Can be used to give your company a persona based on prosperity and wealth. Perfect for any banking, currency, payment, or cryptocurrency service.
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            A motion-oriented, progressive combination of the assertive words "gravity" and "go." Ideal for companies with a fierce commitment to uninhibited forward movement and sustained innovation and advancement.
            $1775BUY NOW
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          Brandroot! Yay!

          Brandroot is an excellent brand name research tool that helps companies everyday to find names for their ventures. With tons of resources, hundreds of brandable domains to choose from and a clean and easy site to navigate, Brandroot has done it all for you. See what brandroot has solved for the name-seeking entrepreneur in this article. Thanks for stopping by!

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