
Michael Rader
With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.
Ways to Beat Entrepreneurial Burnout and Keep the Creative Fire Burning
inStarting UpYou have a great idea for a business and the creativity and work ethic to get it off the ground. Things start out great and you ride the momentum for a while, fueling your hectic schedule with passion and excitement. Everything is going great until one day, you crash physically, emotionally, and mentally. What happened?
What the Television Show Shark Tank Can Teach You about Business
inStarting UpOn August 9, 2009 the reality television show Shark Tank premiered on ABC. The premise of the show is fairly simple: entrepreneurs pitch their business ideas to the “sharks” in hopes of securing an investment. Lori Greiner, Kevin O’Leary, Robert Herjavek, Mark Cuban, Daymond John, and Barbara Corcoran serve as the primary sharks, with occasional guest investors sprinkled throughout.
“Effective philanthropy requires time and creativity – the same kind of focus and skills that building a business requires.” ~ Bill Gates
Philanthropy is defined, among other things, as “the desire to improve the welfare of others.” Seems like a simple concept, doesn’t it? Unfortunately, many businesses don’t participate in philanthropic endeavors. Not only does this not improve the community in which that business operates, it also helps the business itself.
Ethos, Pathos, Logos – How to Make the Rhetorical Triangle Work for You
inBrandingThe ability to connect with customers is one of the most important measures of a company’s success. Once you’ve established your company and developed your product, you need to reach out to the masses. Finding quantifiable ways to market your product is imperative if you want to become a formidable player in the industry. Knowing that goal and understanding how to achieve it, however, are often too very different things.
It is common in today’s market to see brands come and go. Often, a hot brand will explode onto the scene only to completely disappear from the industry in only a few years. So, how can a successful ride of over 160 years be explained? How did a clothing company established in the middle-1800s become a global icon? An analysis of Levi Strauss & Co. reveals the answers, all of which you can use to launch your own prosperous company.
The rise of technology has changed the customer service experience. In the next few years, it will continue to move away from human interaction towards an artificial exchange that is reliable, productive, and most importantly, fast. Whether you are a start-up or an established business, it is important to stay abreast of the changes in the customer service arena so you can understand the effect of both current and future trends.
The rise of technology has changed the customer service experience. In the next few years, it will continue to move away from human interaction towards an artificial exchange that is reliable, productive, and most importantly, fast. Whether you are a start-up or an established business, it is important to stay abreast of the changes in the customer service arena so you can understand the effect of both current and future trends.
If there is anything certain in the world of marketing and business, it is that nothing stays the same. The strategies that were effective in 2015 may not be so as the year comes to a close. Staying abreast of changing trends is imperative if one expects to reach the top of the industry and stay there.
If there is one thing that is a certainty in the world of marketing, it is that nothing stays the same. The consumer of yesterday is not the same as the consumer of tomorrow. As one generation ages and enters the realm of retirement, another sprouts up in its place. As a result, marketing and business executives must remain hyperaware of fluctuations in marketing trends and changing consumer needs.
Have you ever wondered just how much a name like McDonalds is worth? The answer lies in the companies brand equity. A company’s brand is one of its most valuable assets; and brand equity is a measure of that value. Brand equity directly corresponds to financial performance, something a company like McDonalds knows all too well.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- How to Increase Brand EngagementWritten byMichael RaderWritten on Friday, 05 April 2019 04:32
- What Is the Purpose of Your Brand?Written byMichael RaderWritten on Sunday, 10 March 2019 21:05
- The Story Behind Every Successful BrandWritten bysuperuserWritten on Monday, 25 February 2019 20:17
- The Name of The Game | An Approach To Naming Your BusinessWritten byMichael RaderWritten on Thursday, 31 January 2019 20:06
- How to Avoid Being Irrelevant in Your Ever-Changing Market as a BrandWritten byMichael RaderWritten on Monday, 14 January 2019 15:48
- How to Use Medium & LinkedIn to Build an Unforgettable BrandWritten byMichael RaderWritten on Wednesday, 26 December 2018 15:26
- Why Building a Strong Personal Brand Can Take Your Business to New HeightsWritten byMichael RaderWritten on Tuesday, 04 December 2018 11:18
- How to Leverage Influencer Marketing While Keeping Brand IntegrityWritten byMichael RaderWritten on Saturday, 24 November 2018 10:54
Brandroot Recently Added Name
Brandroot Names In The Spotlight
- An exquisite name bearing the root "viv," as in "vivacious" and "vicarious." It's teeming with connotations to life and enthusiasm - a powerful quality for any brand.$1995BUY NOW
- Built around "optimize," this beautiful name is perfect for companies specializing in maximizing potential. Its suffix rolls off the tongue with elegance.$2295BUY NOW
- A clever riff on "innovation". Innovalist is sleek and intelligent with great potential for creative technology or design brands.$2275BUY NOW
- A hip, trendy name based on "coin." Can be used to give your company a persona based on prosperity and wealth. Perfect for any banking, currency, payment, or cryptocurrency service.$2995BUY NOW
- A straightforward name tailor-made for businesses that specialize in driving technology and road conditions forecasting. It's simple, which makes it effortlessly memorable.$32400BUY NOW
- A catchy name built for companies passionate about mobile technology. It carries an innovative sound perfect for a scrappy start-up.$25895BUY NOW
- A motion-oriented, progressive combination of the assertive words "gravity" and "go." Ideal for companies with a fierce commitment to uninhibited forward movement and sustained innovation and advancement.$1775BUY NOW