With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.
The rise of technology has changed the customer service experience. In the next few years, it will continue to move away from human interaction towards an artificial exchange that is reliable, productive, and most importantly, fast. Whether you are a start-up or an established business, it is important to stay abreast of the changes in the customer service arena so you can understand the effect of both current and future trends.
If there is anything certain in the world of marketing and business, it is that nothing stays the same. The strategies that were effective in 2015 may not be so as the year comes to a close. Staying abreast of changing trends is imperative if one expects to reach the top of the industry and stay there.
If there is one thing that is a certainty in the world of marketing, it is that nothing stays the same. The consumer of yesterday is not the same as the consumer of tomorrow. As one generation ages and enters the realm of retirement, another sprouts up in its place. As a result, marketing and business executives must remain hyperaware of fluctuations in marketing trends and changing consumer needs.
Have you ever wondered just how much a name like McDonalds is worth? The answer lies in the companies brand equity. A company’s brand is one of its most valuable assets; and brand equity is a measure of that value. Brand equity directly corresponds to financial performance, something a company like McDonalds knows all too well.
A company’s branding strategy is made up of several elements, including its logo. Oftentimes, the logo piece of the branding pie is overshadowed by the other elements. That doesn’t mean it isn’t equally as important, however. Just ask a company whose logo or logo change torpedoed their entire strategy.
In today’s Internet-dominated business world, creating a solid online presence is a necessity, not a luxury. As current members of the millennial generation begin to take a more prevalent role in the business sector, the success of your business will be even more dependent on your successful integration of all things Internet-related.
What do branding and marketing specialists know that you don’t?
Have you ever wondered what companies like McDonalds or Coca-Cola did to become the global icons they are today? Companies that have built themselves into star brands have several things in common. Analyzing the branding strategies of these companies can help you launch your own business in a manner that maximizes your chances for success.
Most of us have some sort of experience with setting diet and exercise goals. Eating healthy and remaining fit is an increasingly important focus throughout the world. As an entrepreneur have you ever considered the similarities between starting a business and embarking on a fitness regimen? The two activities are actually pretty similar.
You’ve chosen a company name, created a website, entered the realm of social media, and are now starting to market yourself. Now what? The answer could be the difference between a successful marketing campaign and a money drain.
Coming up with a fresh and innovative business concept is only the beginning on your quest for success. The next step involves choosing your name. The creation of a solid and brandable identity can make the difference between success and failure. Such an identity starts with your name.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- The Name of Your Business Matters. Here’s How to Choose the Right OneWritten on Wednesday, 15 August 2018 22:01
- Why Creating a Brand Kit Could Be the Best Thing You Do For Your Marketing This YearWritten on Monday, 23 July 2018 21:08
- A Simple Guide to Startup BrandingWritten on Wednesday, 20 June 2018 21:40
- Simplest (Yet Effective) Ways to Make Your Brand MemorableWritten on Friday, 08 June 2018 21:15
- How To Use Data To Guide Your Rebranding | BrandrootWritten on Wednesday, 23 May 2018 23:52
- 6 Mistakes Successfull Entrepreneurs DON'T Make When Starting a Small BusinessWritten on Monday, 21 May 2018 21:16
- Can a Good Company Name Help Your Success?Written on Monday, 30 April 2018 18:54
- Sweet Sound of Success: Scientific Methods to Selecting a Made-Up Brand NameWritten on Monday, 19 March 2018 16:21