With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.
In November, a variable who’s who in the world of business will descend upon Lisbon, Portugal for Web Summit 2016. More than 50,000 attendees will be at the event, representing over 15,000 companies from around the world. Web Summit is one of the world’s foremost business events and will feature everyone from start-up entrepreneurs to some of today’s most successful executives.
The abilities of the human brain are infinite and amazing. In fact, even after centuries of scientific research, there is still much we do not know about the gray matter. One of the most interesting topics of recent research involves the way the brain connects images and sound.
Every business needs to promote themselves. Startups especially can die before even getting off the ground if nobody knows they exist. If you’re a new business, however, you likely have a small (sometimes very small) advertising budget. So, you ask, how can I get my business into the public eye?
Freedom of speech is protected by the 1st amendment. Specifically, freedom of speech is the “right to communicate one's opinions and ideas without fear of government retaliation or censorship.” What does this have to do with owning your own business? In today’s technological age, expressing your opinions or exercising your freedom of speech can have a big impact on your business.
You have a great idea for a business and the creativity and work ethic to get it off the ground. Things start out great and you ride the momentum for a while, fueling your hectic schedule with passion and excitement. Everything is going great until one day, you crash physically, emotionally, and mentally. What happened?
On August 9, 2009 the reality television show Shark Tank premiered on ABC. The premise of the show is fairly simple: entrepreneurs pitch their business ideas to the “sharks” in hopes of securing an investment. Lori Greiner, Kevin O’Leary, Robert Herjavek, Mark Cuban, Daymond John, and Barbara Corcoran serve as the primary sharks, with occasional guest investors sprinkled throughout.
“Effective philanthropy requires time and creativity – the same kind of focus and skills that building a business requires.” ~ Bill Gates
Philanthropy is defined, among other things, as “the desire to improve the welfare of others.” Seems like a simple concept, doesn’t it? Unfortunately, many businesses don’t participate in philanthropic endeavors. Not only does this not improve the community in which that business operates, it also helps the business itself.
The ability to connect with customers is one of the most important measures of a company’s success. Once you’ve established your company and developed your product, you need to reach out to the masses. Finding quantifiable ways to market your product is imperative if you want to become a formidable player in the industry. Knowing that goal and understanding how to achieve it, however, are often too very different things.
It is common in today’s market to see brands come and go. Often, a hot brand will explode onto the scene only to completely disappear from the industry in only a few years. So, how can a successful ride of over 160 years be explained? How did a clothing company established in the middle-1800s become a global icon? An analysis of Levi Strauss & Co. reveals the answers, all of which you can use to launch your own prosperous company.
The rise of technology has changed the customer service experience. In the next few years, it will continue to move away from human interaction towards an artificial exchange that is reliable, productive, and most importantly, fast. Whether you are a start-up or an established business, it is important to stay abreast of the changes in the customer service arena so you can understand the effect of both current and future trends.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- The Name of Your Business Matters. Here’s How to Choose the Right OneWritten on Wednesday, 15 August 2018 22:01
- Why Creating a Brand Kit Could Be the Best Thing You Do For Your Marketing This YearWritten on Monday, 23 July 2018 21:08
- A Simple Guide to Startup BrandingWritten on Wednesday, 20 June 2018 21:40
- Simplest (Yet Effective) Ways to Make Your Brand MemorableWritten on Friday, 08 June 2018 21:15
- How To Use Data To Guide Your Rebranding | BrandrootWritten on Wednesday, 23 May 2018 23:52
- 6 Mistakes Successfull Entrepreneurs DON'T Make When Starting a Small BusinessWritten on Monday, 21 May 2018 21:16
- Can a Good Company Name Help Your Success?Written on Monday, 30 April 2018 18:54
- Sweet Sound of Success: Scientific Methods to Selecting a Made-Up Brand NameWritten on Monday, 19 March 2018 16:21