With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.
What’s in a name? For business, just about everything. Whether you’re just starting out or you’ve been providing quality goods and services for years, your company name speaks volumes about not only who you are, but how you operate. It’s typically the only chance you have to make a first impression and an opportunity to connect with or alienate potential customers. How can a brandable name help grow your business? Here are three compelling ways.
Photo by Eva
Let’s say you just finished developing a fabulous business idea. Now you have a great product line, an online retail store with a top-notch design and plenty of investors to back you. What could possibly prevent you from bringing in the cash? As important as it is to have the proper bankroll, great design, and a product line that consumers would jump through fire to get their hands on, it is equally important to establish the right business name.
In this article I will be looking at the rebranding experiences of a well-known company called Moz (formerly known as SEOmoz), providing a few solid reasons to change the name of your business if your company name is anything like the old “SEOmoz” name. There are several different reasons why a company may need to change its name but here we will examine just a few points made by Moz’s founder and CEO Rand Fishkin.
It is quite the phenomenon the way some words actually sound like what they mean. Take for example the words ticket, freeze and sting. These words are not onomatopoeic, like bam and boom, but somehow they sound like their subjects. The word “ticket” makes a similar sound to a ticket machine. The word “freeze” has almost the affect of freezing, a slow and gradual pronunciation. The word “sting” has a sharp and quick pronunciation, similar to the feeling of being stung.
How to choose the best business logos for your various business ideas is an essential quality to have in your business arsenal. This article discusses some key factors to observe when deciding on your business logo. Wouldn’t you like to know what to expect from your logo designer? Educate yourself and know what works before you settle on your business logo.
What is the meaning of Storify? When I first stumbled upon Storify, which was quite recently, my immediate thought was that it was another company offering cloud storage or possibly a company that offered an ecommerce solution for websites (similar to what Shopify offers). When I soon figured out it was something altogether different I bothered for just a few moments to figure out what it really was. I couldn’t figure it out quickly enough so I left.
Many unique company names experience quick Internet fame despite their head-scratching and sometimes awkward sound. Pinterest anybody? Say the name about twenty times and you’ll start to get a feel for its inherent oddness. You are probably aware that the name is a combination of the words “pin” and “interest” but is it really?
Photo By pacodelgado.com
Since successful communication relies on the mind of the receiving individual, the meaning of a company’s name can often result in unexpected definitions. People create meanings of words by pulling from associations and memories of their experiences. These associations are often visual images to represent a word.
It is always good to have a brief description of your brand name ready when someone asks you for it. The right name will capture the imagination and curiosity of the people you want to reach. Relevance is key when learning how to name a business. In this article we will discuss why a small, or sometimes hidden, degree of relevance to the business does matter.
As you may know, there are several types of TLDs (Top Level Domains), such as .net, .org, .info, .co etc., but the most popular and sought after is, of course, the elusive .com. Your audience automatically associates your name with .com when going to search for your product or service on the Internet. The address is hard-wired into our brains. .Com is, and always has been, the internet. The .com TLD was the first on the Internet, which derived from the word commercial, when the Domain Name System was implemented in January 1985 and has grown to be the largest top-level domain and clearly into the most popular and sought after. It is used for virtually any commercial or non-commercial website and is generally accepted as the standard for TLDs.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- How to Leverage Freelancers to Keep Your Brand at Its PeakWritten on Monday, 29 October 2018 13:05
- How to Use The “Eureka Effect” to Make Your Brand Stand OutWritten on Tuesday, 23 October 2018 12:53
- This Toxic Mindset is Holding Your Brand Back | Here's How to FixWritten on Friday, 21 September 2018 18:39
- 2 Major Reasons Why Entrepreneurs Should Be More Like TeachersWritten on Monday, 17 September 2018 17:49
- 5 Indispensable Apps to Help You Create an Unforgettable BrandWritten on Friday, 07 September 2018 21:23
- As an Entrepreneur, Your Customer Is Your Boss. Here’s WhyWritten on Tuesday, 04 September 2018 21:10
- Forget The Pivot, Go With A RebrandWritten on Thursday, 30 August 2018 21:28
- What These Startups Can Teach You About Creating A Brand NameWritten on Sunday, 26 August 2018 21:25