With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.
The goal of any great business name is to create a connection with an audience that impels them to think of your business in a positive, meaningful way. Sounds simple right? A great name is constructed so that it’s easy to recall when it’s time to purchase goods and services. After all, if your business name is hard to remember or simply boring, no one will think of you when it’s time to buy. With that in mind, here are a few techniques to consider when choosing a name that will help you create the perfect combination of emotion, visual interest and most importantly, recall.
The goal of every new business is profitability. And while exceptional products and stellar services will start you on the right path, it takes an engaged, reliable customer base to succeed. With literally thousands of new businesses emerging every day, competition is fierce. Smart entrepreneurs recognize that they need immediate competitive advantage if they want to succeed. For grabbing those customers, making the right introduction to your business is critical and a great name is an invaluable asset.
For many new business owners, one of the most challenging parts of getting a new venture up and running isn’t financing, staffing or even advertising, but coming up with ideas for a great business name. The right name can send your business flying with a memorable brand and a never-ending trail of repeat customers who connect, engage and relate to your products and services all because of your name.
Building a new business can be a rewarding experience. Yet in many cases, success or failure depends entirely on the choices that are made in the early stages of a venture. A well-executed idea can grow into a profitable enterprise that can bring financial freedom, personal flexibility and more, but missteps along the way can cause a business to stall or even fail. While there are countless responsibilities that come along with building a business, one of the most important first steps is choosing a name.
Rebranding can stimulate growth and more effectively meet the changing tides of your industry. Your brand name is the public face of your company. It has to be great. If it’s not, it may be the right time to consider rebranding to gain a competitive advantage. If you are considering rebranding but unsure of how to begin the process, here are a few successful strategies to help get you started.
When you find the perfect purchase for your business, whether it’s a product, service or something as important as a domain name, you want to buy right away and with confidence that your transaction is safe and secure. But for some people, finding appropriate currency for online purchasing is a hassle. Credit cards are not always available or not secure enough in other countries, which can limit business opportunities. Luckily, there is a solution and Brandroot. The premier domain name service is now accepting Bitcoins for safe, secure purchases. If you’re familiar with Bitcoins, great! If you’re not, here’s some information that may help connect you with the domain name you deserve, easily and conveniently.
Bayerische Motoren Werke sells millions of products every day, yet few people recognize the German car manufacturer without the familiar “BMW” attached. The fact is, when it comes to business names, simplicity wins over complexity every time as people respond better to concepts that are easier to understand and remember. Processing fluency, or the ease with which something is processed, plays a critical role in how consumers understand, recall and use your business name. Here’s why optimizing fluency with a unique brandable name for your business is always a good strategy.
Until just very recently, the world’s most valuable brand was wrapped around a can of soda. To this day, Coca-Cola fans everywhere have a loyalty and a commitment that is unparalleled. How important is their name? Well, let’s see. Do you really think Coke would have enjoyed superstar status over the decades if they had decided to call their product “Brown Soft Drink”?
In business and in life, you only have one chance to make a first impression - you need to make it count. Whether you’re interviewing for a new job, meeting someone important for the first time or simply trying to engage potential customers to purchase your products or services, a quality first impression is critical.
Photo by Matthew T. Rader
When you’ve hit a mental roadblock trying to decide on a name for your business, one option is to use a business name generator. We often get the question, “should I use a name generator for my business?” In theory, name generators are online tools designed to provide a variety of different names for your business. Unfortunately, and in most cases, even the most sophisticated fee based business name generators are like slot machines, randomly spitting out nonsensical and ordinary names based on a few random keywords.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
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