With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.
Becoming an entrepreneur is one of the most rewarding and fulfilling experiences you could ever have. Between building something that is completely your own, growing with your founding team and more, there is a tremendous amount of benefits to being an entrepreneur. Yet, one of the biggest misconceptions when it comes to becoming an entrepreneur is you will never have another boss again - that you'll be a free man or woman until you eventually retire.
This past week, 63 startups officially launched at Y Combinator’s Demo Day 1. Among the ideas behind the startups and the groundbreaking technology the companies were built on, along with the impressive teams that make them up, there’s also another important aspect we should take note of - the names of the startups.
It’s no secret that creating a loyal base of customers is a difficult task as an entrepreneur. In years past, holding a sale or a BOGO (“buy one get one free”) offer oftentimes was enough to entice prospective customers to become paying customers. While there are certainly instances nowadays where these strategies are still effective, for most companies, it simply isn’t enough due to the amount of options consumers have at their fingertips in the current online marketplace.
When it comes to building a business, one of the most significant steps during the process is creating a well-polished, securely established brand. If you take a look around, the most iconic companies in the marketplace are more than just the logo and name they put out into the world. Instead, they have a captivating brand and message that goes beyond the products or services they sell to customers.
When it comes to building a business, the amount of variables one needs to take into consideration seems to be endless. From building your product to keeping your customers happy to marketing your company, the list goes on and on. Because of this, upon initial thought, finding a terrific name for your company may not seem like the highest priority.
In today’s cutthroat marketing landscape, it seems like standing out from the competition gets harder by the day. When it comes to content marketing specifically, the amount of competing noise does not stop. There are certainly ways to stand out from the crowd most brands are aware of, such as social media advertising, Google Adwords and more. Yet, there's a very effective and simple method to differentiate yourself from your competitors that many entrepreneurs often overlook or are simply unaware of: creating a brand kit.
Great branding is the foundation, heart, and soul of any good business, but many businesses take a very simplistic approach to branding. Driven by advice online they focus on the name and coming up with a clever logo.
When it comes to standing out in today’s cutthroat business world, it can be overwhelming trying to find an effective strategy while still remaining unique. That being said, occasionally some of the most effective solutions to problems are the simplest ones, and the same can be said for building an unforgettable, iconic brand in the marketplace today.
How to Use Data to Guide Your Rebranding
Companies go through rebranding all the time, especially scrappy startups that launch on the idea that “done is better than perfect”. They’ll go through choosing a business name, throw a brand together to get in front of an audience, then take an iterative approach to rebranding until it sticks.
There are plenty of ways to ensure your business strategy will become one that leads to a succesful business. But, what about all the things you shouldn't do when starting a small business?
Keep reading for six mistakes that successful entrepreneurs avoid when starting and building their own small business.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- The Name of The Game | An Approach To Naming Your BusinessWritten on Thursday, 31 January 2019 20:06
- How to Avoid Being Irrelevant in Your Ever-Changing Market as a BrandWritten on Monday, 14 January 2019 15:48
- How to Use Medium & LinkedIn to Build an Unforgettable BrandWritten on Wednesday, 26 December 2018 15:26
- Why Building a Strong Personal Brand Can Take Your Business to New HeightsWritten on Tuesday, 04 December 2018 11:18
- How to Leverage Influencer Marketing While Keeping Brand IntegrityWritten on Saturday, 24 November 2018 10:54
- How to Leverage Freelancers to Keep Your Brand at Its PeakWritten on Monday, 29 October 2018 13:05
- How to Use The “Eureka Effect” to Make Your Brand Stand OutWritten on Tuesday, 23 October 2018 12:53
- This Toxic Mindset is Holding Your Brand Back | Here's How to FixWritten on Friday, 21 September 2018 18:39