With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.
Entrepreneurs have often been compared to iron men, to soldiers and even to marathon runners, but there is another much less evident occupation in which entrepreneurs could benefit tremendously from modeling their craft after - teachers.
To say developing an unforgettable brand is a difficult task would be a drastic understatement. From making sure all of your assets are inline with your brand kit to appealing to your target audience in a creative way and much more, amazing branding takes expert strategy and a lot of hard work. That being said, fortunately, today there are tools which help make the process a whole lot easier for entrepreneurs everywhere.
Becoming an entrepreneur is one of the most rewarding and fulfilling experiences you could ever have. Between building something that is completely your own, growing with your founding team and more, there is a tremendous amount of benefits to being an entrepreneur. Yet, one of the biggest misconceptions when it comes to becoming an entrepreneur is you will never have another boss again - that you'll be a free man or woman until you eventually retire.
This past week, 63 startups officially launched at Y Combinator’s Demo Day 1. Among the ideas behind the startups and the groundbreaking technology the companies were built on, along with the impressive teams that make them up, there’s also another important aspect we should take note of - the names of the startups.
It’s no secret that creating a loyal base of customers is a difficult task as an entrepreneur. In years past, holding a sale or a BOGO (“buy one get one free”) offer oftentimes was enough to entice prospective customers to become paying customers. While there are certainly instances nowadays where these strategies are still effective, for most companies, it simply isn’t enough due to the amount of options consumers have at their fingertips in the current online marketplace.
When it comes to building a business, one of the most significant steps during the process is creating a well-polished, securely established brand. If you take a look around, the most iconic companies in the marketplace are more than just the logo and name they put out into the world. Instead, they have a captivating brand and message that goes beyond the products or services they sell to customers.
When it comes to building a business, the amount of variables one needs to take into consideration seems to be endless. From building your product to keeping your customers happy to marketing your company, the list goes on and on. Because of this, upon initial thought, finding a terrific name for your company may not seem like the highest priority.
In today’s cutthroat marketing landscape, it seems like standing out from the competition gets harder by the day. When it comes to content marketing specifically, the amount of competing noise does not stop. There are certainly ways to stand out from the crowd most brands are aware of, such as social media advertising, Google Adwords and more. Yet, there's a very effective and simple method to differentiate yourself from your competitors that many entrepreneurs often overlook or are simply unaware of: creating a brand kit.
Great branding is the foundation, heart, and soul of any good business, but many businesses take a very simplistic approach to branding. Driven by advice online they focus on the name and coming up with a clever logo.
When it comes to standing out in today’s cutthroat business world, it can be overwhelming trying to find an effective strategy while still remaining unique. That being said, occasionally some of the most effective solutions to problems are the simplest ones, and the same can be said for building an unforgettable, iconic brand in the marketplace today.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- 2 Major Reasons Why Entrepreneurs Should Be More Like TeachersWritten on Monday, 17 September 2018 17:49
- 5 Indispensable Apps to Help You Create an Unforgettable BrandWritten on Friday, 07 September 2018 21:23
- As an Entrepreneur, Your Customer Is Your Boss. Here’s WhyWritten on Tuesday, 04 September 2018 21:10
- Forget The Pivot, Go With A RebrandWritten on Thursday, 30 August 2018 21:28
- What These Y Combinator Startups Can Teach You About Creating An Unforgettable Brand NameWritten on Sunday, 26 August 2018 21:25
- How to Create a Loyal Community of Customers For Your BrandWritten on Tuesday, 21 August 2018 22:20
- The Impeccable Guide on Finding & Mastering Your Brand Voice & Why It MattersWritten on Thursday, 16 August 2018 21:11
- The Name of Your Business Matters. Here’s How to Choose the Right OneWritten on Wednesday, 15 August 2018 22:01