With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.
Imagine going to a networking event where new entrepreneurs can showcase their startups. You’re excited to see someone tell their story with immense enthusiasm, hoping to find something that might be of benefit to your own business as well.
One of the big questions you should ask yourself when creating a brand - why should people choose you? What is it that makes you special? Why should consumers even consider buying your products or services? What is the purpose of your brand? What do you have to offer that is different from all your competitors?
The name you assign to the game you play will inevitably lay out the ground rules for you and your potential clients. So a bit of research and analysis is more than advisable if you want to avoid making costly mistakes.
One-hit wonders, the once greats of the music world. When an old hit pops into our mind, it has the power to take us back to a time and place in our lives and often leaves us thinking, what happened to that artist?
Are you struggling to make a lasting impact when it comes to marketing your brand? You are certainly not alone, and in today’s marketplace, what a brand represents has the power to be the difference between success or failure as a company.
When it comes to building a healthy, profitable business, there are countless pieces of advice out there for entrepreneurs to dive into. Yet, one avenue which hasn’t been widely covered over the years is how building a strong personal brand as a business owner can benefit your company as a whole. One explanation for the lack of attention is the internet flipping personal branding on its head.
Influencers have become popular because of their ability to relate to an audience and convey messaging that is real and authentic. People naturally love to put a face to a name and when they can associate someone they like in real life to a brand they’re interested in, they’re more likely to buy.
The freelancing economy is undoubtedly on the rise in the United States and beyond. In fact, from 2016 to 2017 alone, the US saw a 47% increase in the number of entrepreneurs who claimed they would be hiring freelancers during the calendar year.
Have you ever experienced an Aha! Moment, where everything, whether it was the creative inspiration you needed or the answer to an exam question, seemed to align in a flash? You probably have. Altogether, these moments of genius are part of what’s been labeled the “Eureka effect”.
As an entrepreneur, constantly improving your products, services, website, brand image and more is simply a reality of the business. If you aren’t looking for ways to sharpen and remold your company into a better version of itself on a consistent basis, then you’ll likely fall behind your competitors quickly. That being said, the approach that many entrepreneurs and working professionals are taking when it comes to improving their business is fundamentally flawed in a number of ways.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- How to Increase Brand EngagementWritten on Friday, 05 April 2019 04:32
- What Is the Purpose of Your Brand?Written on Sunday, 10 March 2019 21:05
- The Story Behind Every Successful BrandWritten on Monday, 25 February 2019 20:17
- The Name of The Game | An Approach To Naming Your BusinessWritten on Thursday, 31 January 2019 20:06
- How to Avoid Being Irrelevant in Your Ever-Changing Market as a BrandWritten on Monday, 14 January 2019 15:48
- How to Use Medium & LinkedIn to Build an Unforgettable BrandWritten on Wednesday, 26 December 2018 15:26
- Why Building a Strong Personal Brand Can Take Your Business to New HeightsWritten on Tuesday, 04 December 2018 11:18
- How to Leverage Influencer Marketing While Keeping Brand IntegrityWritten on Saturday, 24 November 2018 10:54