With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.
The freelancing economy is undoubtedly on the rise in the United States and beyond. In fact, from 2016 to 2017 alone, the US saw a 47% increase in the number of entrepreneurs who claimed they would be hiring freelancers during the calendar year.
Have you ever experienced an Aha! Moment, where everything, whether it was the creative inspiration you needed or the answer to an exam question, seemed to align in a flash? You probably have. Altogether, these moments of genius are part of what’s been labeled the “Eureka effect”.
As an entrepreneur, constantly improving your products, services, website, brand image and more is simply a reality of the business. If you aren’t looking for ways to sharpen and remold your company into a better version of itself on a consistent basis, then you’ll likely fall behind your competitors quickly. That being said, the approach that many entrepreneurs and working professionals are taking when it comes to improving their business is fundamentally flawed in a number of ways.
Entrepreneurs have often been compared to iron men, to soldiers and even to marathon runners, but there is another much less evident occupation in which entrepreneurs could benefit tremendously from modeling their craft after - teachers.
To say developing an unforgettable brand is a difficult task would be a drastic understatement. From making sure all of your assets are inline with your brand kit to appealing to your target audience in a creative way and much more, amazing branding takes expert strategy and a lot of hard work. That being said, fortunately, today there are tools which help make the process a whole lot easier for entrepreneurs everywhere.
Becoming an entrepreneur is one of the most rewarding and fulfilling experiences you could ever have. Between building something that is completely your own, growing with your founding team and more, there is a tremendous amount of benefits to being an entrepreneur. Yet, one of the biggest misconceptions when it comes to becoming an entrepreneur is you will never have another boss again - that you'll be a free man or woman until you eventually retire.
This past week, 63 startups officially launched at Y Combinator’s Demo Day 1. Among the ideas behind the startups and the groundbreaking technology the companies were built on, along with the impressive teams that make them up, there’s also another important aspect we should take note of - the names of the startups.
It’s no secret that creating a loyal base of customers is a difficult task as an entrepreneur. In years past, holding a sale or a BOGO (“buy one get one free”) offer oftentimes was enough to entice prospective customers to become paying customers. While there are certainly instances nowadays where these strategies are still effective, for most companies, it simply isn’t enough due to the amount of options consumers have at their fingertips in the current online marketplace.
When it comes to building a business, one of the most significant steps during the process is creating a well-polished, securely established brand. If you take a look around, the most iconic companies in the marketplace are more than just the logo and name they put out into the world. Instead, they have a captivating brand and message that goes beyond the products or services they sell to customers.
When it comes to building a business, the amount of variables one needs to take into consideration seems to be endless. From building your product to keeping your customers happy to marketing your company, the list goes on and on. Because of this, upon initial thought, finding a terrific name for your company may not seem like the highest priority.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- How to Leverage Freelancers to Keep Your Brand at Its PeakWritten on Monday, 29 October 2018 13:05
- How to Use The “Eureka Effect” to Make Your Brand Stand OutWritten on Tuesday, 23 October 2018 12:53
- This Toxic Mindset is Holding Your Brand Back | Here's How to FixWritten on Friday, 21 September 2018 18:39
- 2 Major Reasons Why Entrepreneurs Should Be More Like TeachersWritten on Monday, 17 September 2018 17:49
- 5 Indispensable Apps to Help You Create an Unforgettable BrandWritten on Friday, 07 September 2018 21:23
- As an Entrepreneur, Your Customer Is Your Boss. Here’s WhyWritten on Tuesday, 04 September 2018 21:10
- Forget The Pivot, Go With A RebrandWritten on Thursday, 30 August 2018 21:28
- What These Startups Can Teach You About Creating A Brand NameWritten on Sunday, 26 August 2018 21:25