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You are here:Resources»Michael Rader
  • Naming A Business (30)
  • Name Studies (8)
  • Name Strategy (20)
  • Branding (35)
  • Brandroot (4)
  • Domaining (3)
  • Starting Up (36)
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    Michael Rader

    Michael Rader

    Thursday, 30 August 2018 21:28

    Forget The Pivot, Go With A Rebrand

    inBranding
    Forget The Pivot, Go With A Rebrand

    As a business owner, the topic of pivoting and rebranding can be a touchy subject. With all of the hard work you’ve put into building your company’s identity, products, services and more, it’s easy to feel as if rebranding or pivoting would be taking a step back as an entrepreneur. That being said, anything that could potentially result in rapidly increasing revenue for your company should never be deemed a step back. By strategically rebranding your business or pivoting, you will be re-positioning yourself in the marketplace to better compete with other businesses.

    Read more...
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    Tagged under
    • Rebranding
    • pivoting
    • rebrand
    • pivot
    Wednesday, 05 July 2017 14:10

    Small Business Finance Mistakes to Avoid

    inStarting Up
    Small Business Finance Mistakes to Avoid

    Starting your own business is an exciting time and you should revel in the exhilarating thrill of your new possibilities. Many entrepreneurs never experience the jubilation of opening the doors to their business for the first time. If you have gotten to this point, you are doing something right. Enjoy the moment.

    Read more...
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    Tagged under
    • finances
    • money
    Friday, 12 May 2017 16:54

    Trump’s Tax Plan for Small Businesses – What’s in It for Me?

    inStarting Up
    Trump’s Tax Plan for Small Businesses – What’s in It for Me?

    In late April, President Donald Trump unveiled his tax plan, touting it as, “the biggest individual and business tax cut in American history.” So, what exactly is his plan and how would it affect small business? Industry officials have been taking apart the plan for days, analyzing it from every possible angle. Although the long-term implications of the plan are up for debate, short-term impacts are obvious.

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    Tagged under
    • taxes
    • domain taxes
    • tax plan
    Wednesday, 11 January 2017 01:59

    Begin 2017 by learning from 2016

    inBranding
    Begin 2017 by learning from 2016

    As we at Brandroot usher in a new year, we thought it would be both fun and prudent to revisit companies that purchased names from our marketplace in 2016. Companies that have enjoyed success can often be looked upon as models. If our names have worked for them, they can surely work for anyone considering a launch in 2017.

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    Tagged under
      Tuesday, 09 August 2016 16:10

      Forget the Legal Stuff and Just Start Your Business

      inStarting Up
      Forget the Legal Stuff and Just Start Your Business

      “Success is not the result of spontaneous combustion. You must first set yourself on fire.” ~ Canadian hockey great Fred Shiro

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        Wednesday, 03 August 2016 15:32

        What You Need to Know About Choosing a Name for Your Business

        inNaming A Business
        What You Need to Know About Choosing a Name for Your Business

        Starting a business can seem like a monumental undertaking. Breaking down the necessary steps can help you control your to-do list and prioritize your tasks into manageable chunks. Let’s start with your business name.

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        • business names
        Friday, 29 April 2016 15:57

        But I’m Not Spam! Avoiding the Junk Mail Pile

        inStarting Up
        But I’m Not Spam! Avoiding the Junk Mail Pile

        45% of all emails sent on a given day are flagged as spam; 56% of which are advertisements. The result of these figures has been a concerted effort to create more sophisticated and therefore more effective spam filters. For a new company that depends on emails as part of their marketing campaign, that means you need to work even harder to avoid the dreaded junk mail pile.

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        • email
        Monday, 15 February 2016 13:36

        Where You Fit Into the Billion Dollar Advertising Industry

        inStarting Up
        Where You Fit Into the Billion Dollar Advertising Industry

        The Super Bowl is an annual event that is known for its advertising as much as its football. Million dollar companies like Frito-Lay (the producer of Doritos), Coca-Cola, Mars (famous for the M&M), and Ford spend 364 days preparing to unleash their creative genius on consumers during the big game. A total of $377 million was spent on advertising during Super Bowl 50, which took place a few short days ago. The average cost of a 30-second commercial was $4.8 million, which equates to approximately $160,000 per second.

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        Tagged under
        • advertising
        • marketing
        • startup
        Friday, 06 March 2015 11:55

        The Instinct of Business

        inStarting Up
        The Instinct of Business

        The idea of starting your own business is not always a comfortable feeling. Being overwhelmed and unsure of yourself is completely normal. Even the most confident entrepreneurs have experienced periods of doubt and uncertainty. The ones who make it out of this phase are those who possess at least two things: in-depth knowledge and instinct. The knowledge part can obviously be developed. There are many ways to study and familiarize yourself with your industry’s concepts and skills. The instinct side of the coin, however, is sometimes harder to come by.

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        Tagged under
        • business
        • startup
        • starting up

        Brandroot Latest Posts

        Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.

        • The Name of The Game | An Approach To Naming Your Business
          Written byMichael Rader
          The Name of The Game | An Approach To Naming Your Business
          Written on Thursday, 31 January 2019 20:06
        • How to Avoid Being Irrelevant in Your Ever-Changing Market as a Brand
          Written byMichael Rader
          How to Avoid Being Irrelevant in Your Ever-Changing Market as a Brand
          Written on Monday, 14 January 2019 15:48
        • How to Use Medium & LinkedIn to Build an Unforgettable Brand
          Written byMichael Rader
          How to Use Medium & LinkedIn to Build an Unforgettable Brand
          Written on Wednesday, 26 December 2018 15:26
        • Why Building a Strong Personal Brand Can Take Your Business to New Heights
          Written byMichael Rader
          Why Building a Strong Personal Brand Can Take Your Business to New Heights
          Written on Tuesday, 04 December 2018 11:18
        • How to Leverage Influencer Marketing While Keeping Brand Integrity
          Written byMichael Rader
          How to Leverage Influencer Marketing While Keeping Brand Integrity
          Written on Saturday, 24 November 2018 10:54
        • How to Leverage Freelancers to Keep Your Brand at Its Peak
          Written byMichael Rader
          How to Leverage Freelancers to Keep Your Brand at Its Peak
          Written on Monday, 29 October 2018 13:05
        • How to Use The “Eureka Effect” to Make Your Brand Stand Out
          Written byMichael Rader
          How to Use The “Eureka Effect” to Make Your Brand Stand Out
          Written on Tuesday, 23 October 2018 12:53
        • This Toxic Mindset is Holding Your Brand Back | Here's How to Fix
          Written byMichael Rader
          This Toxic Mindset is Holding Your Brand Back | Here's How to Fix
          Written on Friday, 21 September 2018 18:39

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