Building a new business can be a rewarding experience. Yet in many cases, success or failure depends entirely on the choices that are made in the early stages of a venture. A well-executed idea can grow into a profitable enterprise that can bring financial freedom, personal flexibility and more, but missteps along the way can cause a business to stall or even fail. While there are countless responsibilities that come along with building a business, one of the most important first steps is choosing a name.
Photo by Matthew T. Rader
When you’ve hit a mental roadblock trying to decide on a name for your business, one option is to use a business name generator. We often get the question, “should I use a name generator for my business?” In theory, name generators are online tools designed to provide a variety of different names for your business. Unfortunately, and in most cases, even the most sophisticated fee based business name generators are like slot machines, randomly spitting out nonsensical and ordinary names based on a few random keywords.
There are few things in business as important as a name. After all, your unique name is the first thing people see about you and the last thing they think about before they decide to buy or walk away. What does your business name say about you? You’d be surprised at what you’re saying- or what you’re not saying to your customer base. More than an identifying feature, a brandable business name is an important part of overall strategy and can play a significant role in impacting your bottom line. Here are a few things to consider about your business name and what it says about you.
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Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
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