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You are here:Resources»Displaying items by tag: sound symbolism
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    Monday, 11 August 2014 12:39

    The Power of Sound Symbolism in Your Business Name

    inName Strategy
    The Power of Sound Symbolism in Your Business Name

    In 2013, the ice cream powerhouse Haagen-Dazs released a commercial entitled “Even the Name Tastes Good.” The premise behind the short commercial was simple, as a series of actors slowly and seductively mouthed the name of the company’s new Limoncello Galato product.

    During the commercial, only the actors mouths were visible, which left the onus of the marketing strategy squarely on the pronunciation of the product name: “Li-mon-chello.” On paper, “Limoncello” is a nondescript name that simply gives the Haagen-Dazs product its identity. When said aloud, however, the name takes on an entirely new connotation, one that is immediately transferred to the product. The sensuality of the name produces an emotional appeal that gives the product a life of its own.

    Read more...
    Wednesday, 15 May 2013 16:38

    Sound Symbolism and Your Business Name

    inName Strategy
    By Char S www.charlottestonephoto.com

    It is quite the phenomenon the way some words actually sound like what they mean. Take for example the words ticket, freeze and sting. These words are not onomatopoeic, like bam and boom, but somehow they sound like their subjects. The word “ticket” makes a similar sound to a ticket machine. The word “freeze” has almost the affect of freezing, a slow and gradual pronunciation. The word “sting” has a sharp and quick pronunciation, similar to the feeling of being stung.

    Read more...

    Brandroot Latest Posts

    Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.

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      Sweet Sound of Success: Scientific Methods to Selecting a Made-Up Brand Name
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    • The Business Name Change Craze Surrounding Cryptocurrencies
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      Written on Monday, 29 January 2018 16:56
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      Naming Trends and New Emerging Businesses in 2017
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      How to Launch Your Brand Successfully
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      Ways to Amplify Your Brand Message
      Written on Wednesday, 04 October 2017 16:42
    • The First Amendment and Social Media: Are You Protected?
      Written byMichael Rader
      The First Amendment and Social Media: Are You Protected?
      Written on Monday, 11 September 2017 17:00
    • The Oldest Logos in The World, Have you heard of them?
      Written byMichael Rader
      The Oldest Logos in The World, Have you heard of them?
      Written on Monday, 24 July 2017 18:07

    Brandroot Recently Added Name

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      mystria.com
      An stylish name based on the word "mystery" Mystria inspires an aura o...
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    • compturo.com
      compturo.com
      This memorable riff on "computer" is at the forefront of technology. Use it to get customers excited about the future you're creating.
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