If I asked you what the companies RadioShack and Kayak have in common, apart from their pleasant rhyme, what would you say? You likely would struggle to come up with a common attribute between an electronics company and a travel website. The biggest difference has nothing to do with their products; it involves their name. One company chose a name that although appropriate at the time, has now shackled them to an obsolete concept. The other company chose a timeless name that will allow them to grow and transform when required, a name that will continue to keep them at the top of their industry.
Many unique company names experience quick Internet fame despite their head-scratching and sometimes awkward sound. Pinterest anybody? Say the name about twenty times and you’ll start to get a feel for its inherent oddness. You are probably aware that the name is a combination of the words “pin” and “interest” but is it really?
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Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
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- When You Can (And Can’t) Use Human Names For Your BrandWritten on Tuesday, 24 January 2017 15:33
- Brand Names and SEO: Clearing Up a Common MisconceptionWritten on Monday, 16 January 2017 11:35
- Begin 2017 by learning from 2016Written on Wednesday, 11 January 2017 01:59
- Business Naming Trends in 2016Written on Tuesday, 13 December 2016 14:42
- Choosing a Name for Your BusinessWritten on Tuesday, 01 November 2016 16:01