When it comes to building a business, the amount of variables one needs to take into consideration seems to be endless. From building your product to keeping your customers happy to marketing your company, the list goes on and on. Because of this, upon initial thought, finding a terrific name for your company may not seem like the highest priority.
Can a bad company name hinder your business, and can a good company name help with its eventual outcome?
The science of sound symbolism is the study of the relationship between the sound of a word and its meaning. The ancient Greeks were the first to theorize that there was a relationship between sounds and word meaning. In Plato’s Dialogues, he recounts a debate where Socrates rejected the contention that the relationship between sound and word meanings was purely arbitrary, contending that in the “good words” sound and word meaning were the same.
Much of society revolves around the latest trends - clothing, music, art, etc. Everyone wants to be seen as relevant and in style. The business world is no different. Every year, trends emerge even in regards to business names. What may have been modern just a few years ago may no longer be considered chic, which begs the question: What naming trends are currently influencing the business world?
Have you ever stopped to think about the company names and logos that you are bombarded with daily? Why do some of them strike an emotional chord while others fall flat? Why do we remember one logo and forget another? Is it all mere happenstance or is there more to it? You’ll be surprised.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- This Toxic Mindset is Holding Your Brand Back | Here's How to FixWritten on Friday, 21 September 2018 18:39
- 2 Major Reasons Why Entrepreneurs Should Be More Like TeachersWritten on Monday, 17 September 2018 17:49
- 5 Indispensable Apps to Help You Create an Unforgettable BrandWritten on Friday, 07 September 2018 21:23
- As an Entrepreneur, Your Customer Is Your Boss. Here’s WhyWritten on Tuesday, 04 September 2018 21:10
- Forget The Pivot, Go With A RebrandWritten on Thursday, 30 August 2018 21:28
- What These Startups Can Teach You About Creating A Brand NameWritten on Sunday, 26 August 2018 21:25
- How to Create a Loyal Community of Customers For Your BrandWritten on Tuesday, 21 August 2018 22:20
- The Impeccable Guide on Finding & Mastering Your Brand VoiceWritten on Thursday, 16 August 2018 21:11