The science of sound symbolism is the study of the relationship between the sound of a word and its meaning. The ancient Greeks were the first to theorize that there was a relationship between sounds and word meaning. In Plato’s Dialogues, he recounts a debate where Socrates rejected the contention that the relationship between sound and word meanings was purely arbitrary, contending that in the “good words” sound and word meaning were the same.
On average, five to seven brand impressions are required before someone will remember your brand, according to Pam Moore. And, with everyone constantly being on his or her smart phones or computers, this means it’s imperative to get your brand identity established online when building brand awareness.
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