One of the most difficult things for new businesses to accomplish is selecting a name. Unfortunately, it is also one of the most important. Failure to choose a name that will lead to the creation of a strong and distinct brand identity will undoubtedly end in failure. Great brands start with great names. With so many awesome names already taken, what’s a start-up to do?
The marketing industry uses several different terms related to brands, such as awareness, equity, essence, strategy, and optimization. Although there are elements that coincide with more than one term, it is important to understand the differences as you begin creating your brand. One of your first goals should be establishing brand awareness. Before you can develop it, however, you need to understand what it is.
Not everybody has the ability to grow a beard, and for those who CAN grow a beard, only a few of them actually let it grow to its beautiful potential. Furthermore, for those who DO let their beard grow out, not all of them maintain and provide it with the care it needs to look its best. It’s like growing a brand!
The most successful companies in history are the ones that were able to create strong brand identities with their names. There aren’t many people that don’t immediately recognize names like Nike, Starbucks, or Google. Choosing a name is one of the most important decisions a business will make. Often, a creative and unique name is the difference between the development of strong customer connections and a lifetime of obscurity. It may feel like names like Xerox and Pepsi have always been a part of society, but where exactly did those names come from?
Branding became fashionable around the time that self-starters and entrepreneurs started impacting the business world. As new companies began to appear, “branding” became the tool of choice and the easiest way for owners to differentiate themselves as unique, memorable and worthy of business.
Today, articulating your business identity has never been more important. Consumers expect to know not only who you are, but what you have to offer that is better and improved. In a world where great companies are born every day, how do you differentiate yours? Here’s how to take it a step further with aggressive branding techniques.
Like most entrepreneurs, your business is your livelihood and when you make significant changes, you need to know they are the right changes. When it comes to something as important as your name, how do you know if yours is making the grade? More importantly, how do you know if it's time to rethink your strategy with a new, more improved version? If you are unsure about whether or not changing your business name is a good idea, here are some things to consider that may help you make an informed and sensible decision.
The goal of every new business is profitability. And while exceptional products and stellar services will start you on the right path, it takes an engaged, reliable customer base to succeed. With literally thousands of new businesses emerging every day, competition is fierce. Smart entrepreneurs recognize that they need immediate competitive advantage if they want to succeed. For grabbing those customers, making the right introduction to your business is critical and a great name is an invaluable asset.
Rebranding can stimulate growth and more effectively meet the changing tides of your industry. Your brand name is the public face of your company. It has to be great. If it’s not, it may be the right time to consider rebranding to gain a competitive advantage. If you are considering rebranding but unsure of how to begin the process, here are a few successful strategies to help get you started.
Until just very recently, the world’s most valuable brand was wrapped around a can of soda. To this day, Coca-Cola fans everywhere have a loyalty and a commitment that is unparalleled. How important is their name? Well, let’s see. Do you really think Coke would have enjoyed superstar status over the decades if they had decided to call their product “Brown Soft Drink”?
How to choose the best business logos for your various business ideas is an essential quality to have in your business arsenal. This article discusses some key factors to observe when deciding on your business logo. Wouldn’t you like to know what to expect from your logo designer? Educate yourself and know what works before you settle on your business logo.
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Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- This Toxic Mindset is Holding Your Brand Back | Here's How to FixWritten on Friday, 21 September 2018 18:39
- 2 Major Reasons Why Entrepreneurs Should Be More Like TeachersWritten on Monday, 17 September 2018 17:49
- 5 Indispensable Apps to Help You Create an Unforgettable BrandWritten on Friday, 07 September 2018 21:23
- As an Entrepreneur, Your Customer Is Your Boss. Here’s WhyWritten on Tuesday, 04 September 2018 21:10
- Forget The Pivot, Go With A RebrandWritten on Thursday, 30 August 2018 21:28
- What These Startups Can Teach You About Creating A Brand NameWritten on Sunday, 26 August 2018 21:25
- How to Create a Loyal Community of Customers For Your BrandWritten on Tuesday, 21 August 2018 22:20
- The Impeccable Guide on Finding & Mastering Your Brand VoiceWritten on Thursday, 16 August 2018 21:11