One-hit wonders, the once greats of the music world. When an old hit pops into our mind, it has the power to take us back to a time and place in our lives and often leaves us thinking, what happened to that artist?
Are you struggling to make a lasting impact when it comes to marketing your brand? You are certainly not alone, and in today’s marketplace, what a brand represents has the power to be the difference between success or failure as a company.
When it comes to building a healthy, profitable business, there are countless pieces of advice out there for entrepreneurs to dive into. Yet, one avenue which hasn’t been widely covered over the years is how building a strong personal brand as a business owner can benefit your company as a whole. One explanation for the lack of attention is the internet flipping personal branding on its head.
Influencers have become popular because of their ability to relate to an audience and convey messaging that is real and authentic. People naturally love to put a face to a name and when they can associate someone they like in real life to a brand they’re interested in, they’re more likely to buy.
Have you ever experienced an Aha! Moment, where everything, whether it was the creative inspiration you needed or the answer to an exam question, seemed to align in a flash? You probably have. Altogether, these moments of genius are part of what’s been labeled the “Eureka effect”.
As an entrepreneur, constantly improving your products, services, website, brand image and more is simply a reality of the business. If you aren’t looking for ways to sharpen and remold your company into a better version of itself on a consistent basis, then you’ll likely fall behind your competitors quickly. That being said, the approach that many entrepreneurs and working professionals are taking when it comes to improving their business is fundamentally flawed in a number of ways.
To say developing an unforgettable brand is a difficult task would be a drastic understatement. From making sure all of your assets are inline with your brand kit to appealing to your target audience in a creative way and much more, amazing branding takes expert strategy and a lot of hard work. That being said, fortunately, today there are tools which help make the process a whole lot easier for entrepreneurs everywhere.
As a business owner, the topic of pivoting and rebranding can be a touchy subject. With all of the hard work you’ve put into building your company’s identity, products, services and more, it’s easy to feel as if rebranding or pivoting would be taking a step back as an entrepreneur. That being said, anything that could potentially result in rapidly increasing revenue for your company should never be deemed a step back. By strategically rebranding your business or pivoting, you will be re-positioning yourself in the marketplace to better compete with other businesses.
In today’s cutthroat marketing landscape, it seems like standing out from the competition gets harder by the day. When it comes to content marketing specifically, the amount of competing noise does not stop. There are certainly ways to stand out from the crowd most brands are aware of, such as social media advertising, Google Adwords and more. Yet, there's a very effective and simple method to differentiate yourself from your competitors that many entrepreneurs often overlook or are simply unaware of: creating a brand kit.
Great branding is the foundation, heart, and soul of any good business, but many businesses take a very simplistic approach to branding. Driven by advice online they focus on the name and coming up with a clever logo.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- The Name of The Game | An Approach To Naming Your BusinessWritten on Thursday, 31 January 2019 20:06
- How to Avoid Being Irrelevant in Your Ever-Changing Market as a BrandWritten on Monday, 14 January 2019 15:48
- How to Use Medium & LinkedIn to Build an Unforgettable BrandWritten on Wednesday, 26 December 2018 15:26
- Why Building a Strong Personal Brand Can Take Your Business to New HeightsWritten on Tuesday, 04 December 2018 11:18
- How to Leverage Influencer Marketing While Keeping Brand IntegrityWritten on Saturday, 24 November 2018 10:54
- How to Leverage Freelancers to Keep Your Brand at Its PeakWritten on Monday, 29 October 2018 13:05
- How to Use The “Eureka Effect” to Make Your Brand Stand OutWritten on Tuesday, 23 October 2018 12:53
- This Toxic Mindset is Holding Your Brand Back | Here's How to FixWritten on Friday, 21 September 2018 18:39