As we at Brandroot usher in a new year, we thought it would be both fun and prudent to revisit companies that purchased names from our marketplace in 2016. Companies that have enjoyed success can often be looked upon as models. If our names have worked for them, they can surely work for anyone considering a launch in 2017.
The ability to connect with customers is one of the most important measures of a company’s success. Once you’ve established your company and developed your product, you need to reach out to the masses. Finding quantifiable ways to market your product is imperative if you want to become a formidable player in the industry. Knowing that goal and understanding how to achieve it, however, are often too very different things.
It is common in today’s market to see brands come and go. Often, a hot brand will explode onto the scene only to completely disappear from the industry in only a few years. So, how can a successful ride of over 160 years be explained? How did a clothing company established in the middle-1800s become a global icon? An analysis of Levi Strauss & Co. reveals the answers, all of which you can use to launch your own prosperous company.
If there is anything certain in the world of marketing and business, it is that nothing stays the same. The strategies that were effective in 2015 may not be so as the year comes to a close. Staying abreast of changing trends is imperative if one expects to reach the top of the industry and stay there.
Have you ever wondered just how much a name like McDonalds is worth? The answer lies in the companies brand equity. A company’s brand is one of its most valuable assets; and brand equity is a measure of that value. Brand equity directly corresponds to financial performance, something a company like McDonalds knows all too well.
A company’s branding strategy is made up of several elements, including its logo. Oftentimes, the logo piece of the branding pie is overshadowed by the other elements. That doesn’t mean it isn’t equally as important, however. Just ask a company whose logo or logo change torpedoed their entire strategy.
In today’s Internet-dominated business world, creating a solid online presence is a necessity, not a luxury. As current members of the millennial generation begin to take a more prevalent role in the business sector, the success of your business will be even more dependent on your successful integration of all things Internet-related.
What do branding and marketing specialists know that you don’t?
Have you ever wondered what companies like McDonalds or Coca-Cola did to become the global icons they are today? Companies that have built themselves into star brands have several things in common. Analyzing the branding strategies of these companies can help you launch your own business in a manner that maximizes your chances for success.
Every start-up business dreams of the day their name becomes a household word. There is no easier way to judge a brand’s success than by listening for it in everyday speech. Just think of the last time you asked for a Kleenex or a Post-It. Those brand names have become synonymous with the industry itself. In reality, not all facial tissues are from the Kleenex Company, which is owned by the Kimberly-Clark Corporation. There are actually multitudes of companies that produce facial tissues, each one trying to get out from under Kleenex’s hold on the industry.
Some new business owners make the mistake of thinking that creating a brand for their company involves nothing more than choosing the right name. Although that is a very important part of the process, it is simply one of several components needed for successful branding. For some that may seem daunting – choosing a name can be hard enough. Fortunately, the process doesn’t need to be overwhelming, especially when you can utilize Brandroot’s marketplace to get the ball rolling.
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Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- Identifying Your Target Market and How to Make That Information Work For YouWritten on Friday, 26 May 2017 15:02
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- Trump’s Tax Plan for Small Businesses – What’s in It for Me?Written on Friday, 12 May 2017 16:54
- 7 Famous Brands That Successfully Changed Their NamesWritten on Monday, 06 March 2017 13:30
- Forget the Radio Test, Forge a Better Business NameWritten on Wednesday, 01 March 2017 10:55
- Best Business Apps for Optimizing Time and Enhancing Team CommunicationWritten on Wednesday, 22 February 2017 13:18
- When You Can (And Can’t) Use Human Names For Your BrandWritten on Tuesday, 24 January 2017 15:33
- Brand Names and SEO: Clearing Up a Common MisconceptionWritten on Monday, 16 January 2017 11:35