Naming Trends and New Emerging Businesses in 2017
By Michael Rader in Naming A BusinessThursday, 09 November 2017 11:11Much of society revolves around the latest trends - clothing, music, art, etc. Everyone wants to be seen as relevant and in style. The business world is no different. Every year, trends emerge even in regards to business names. What may have been modern just a few years ago may no longer be considered chic, which begs the question: What naming trends are currently influencing the business world?
What's In a Business Name? Would A Rose by Any Other Name Really Smell As Sweet?
By Michael Rader in Naming A BusinessThursday, 13 July 2017 14:43Have you ever stopped to think about the company names and logos that you are bombarded with daily? Why do some of them strike an emotional chord while others fall flat? Why do we remember one logo and forget another? Is it all mere happenstance or is there more to it? You’ll be surprised.
7 Famous Brands That Successfully Changed Their Names
By Michael Rader in Naming A BusinessMonday, 06 March 2017 13:30Changing the name of a brand is a major decision that can have a colossal impact on its success. There are a variety of reasons why companies change their names, from shedding negative connotations of their business, to appealing to broader audiences.
Forget the Radio Test, Forge a Better Business Name
By Michael Rader in Naming A BusinessWednesday, 01 March 2017 10:55In 1909, Gugliielmo Marconi received the Nobel Prize for the invention of the radio. It wasn’t until World War I, however, that the radio became a medium of mass communication. In doing so, a new method of advertising was born. According to A Brief History of Advertising in Americaby William O’Bar, “few innovations transformed the nature of advertising as fundamentally as the radio. Only the Internet would prove so revolutionary.”
When You Can (And Can’t) Use Human Names For Your Brand
By Michael Rader in Naming A BusinessTuesday, 24 January 2017 15:33A popular marketing trend is bestowing business start-ups or product lines with the names of human beings. Personal assistant apps such as “Siri,” and “Alexa,” for instance, can help you find the closest coffee shop or make dinner reservations, and “Alfred”–named for Batman’s trusty valet–can help you with the difficult choice between sushi or pasta for dinner.
Brand Names and SEO: Clearing Up a Common Misconception
By Michael Rader in Naming A BusinessMonday, 16 January 2017 11:35Few letters generate more confusion than “SEO.” Appearing on the front page of Google is the stuff of online marketers’ dreams, but how to get there is a process shrouded in lore and mystery.
If you are reading this you are likely interested in starting your own business. For some, the prospect of launching a new start-up is frightening, often in a debilitating manner. Others, however, possess the drive and passion necessary to turn an idea into a reality. If you fall into the latter category, you have come to the right place.
Choosing a Name for Your Business
By Michael Rader in Naming A BusinessTuesday, 01 November 2016 16:01What’s in a name? In terms of your business, it is everything. Giving your company a fresh, captivating, and electrifying name can make all the difference in getting your business off the ground. If you don’t connect with your target market from the start, you may find yourself fighting an uphill battle. You don’t have to, however.
Startups At Web Summit 2016 | A Look at Startup Names!
By Michael Rader in Naming A BusinessTuesday, 13 September 2016 18:11In November, a variable who’s who in the world of business will descend upon Lisbon, Portugal for Web Summit 2016. More than 50,000 attendees will be at the event, representing over 15,000 companies from around the world. Web Summit is one of the world’s foremost business events and will feature everyone from start-up entrepreneurs to some of today’s most successful executives.
What You Need to Know About Choosing a Name for Your Business
By Michael Rader in Naming A BusinessWednesday, 03 August 2016 15:32Starting a business can seem like a monumental undertaking. Breaking down the necessary steps can help you control your to-do list and prioritize your tasks into manageable chunks. Let’s start with your business name.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- Sweet Sound of Success: Scientific Methods to Selecting a Made-Up Brand NameWritten byMichael RaderWritten on Monday, 19 March 2018 16:21
- 5 Steps to Build Your Brand Identity OnlineWritten byMichael RaderWritten on Friday, 16 March 2018 14:33
- The Business Name Change Craze Surrounding CryptocurrenciesWritten byMichael RaderWritten on Monday, 29 January 2018 16:56
- Naming Trends and New Emerging Businesses in 2017Written byMichael RaderWritten on Thursday, 09 November 2017 11:11
- How to Launch Your Brand SuccessfullyWritten byMichael RaderWritten on Wednesday, 25 October 2017 16:00
- Ways to Amplify Your Brand MessageWritten byMichael RaderWritten on Wednesday, 04 October 2017 16:42
- The First Amendment and Social Media: Are You Protected?Written byMichael RaderWritten on Monday, 11 September 2017 17:00
- The Oldest Logos in The World, Have you heard of them?Written byMichael RaderWritten on Monday, 24 July 2017 18:07
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