How to Launch Your Brand Successfully
By Michael Rader in Starting UpWednesday, 25 October 2017 16:00Launching your brand is arguably the most important part of building your company. The process of introducing yourself to your target market is an activity that can make all the difference in your company’s future. An unsuccessful launch can be difficult, if not impossible, to overcome. It is imperative that you devise a launch strategy that will maximize your company’s chances of success.
According to Jenna Hanington, senior content strategist at Pardot, “Brand messaging refers to the underlying value proposition conveyed and language used in your content. It's what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to buy your product.” In other words, the purpose of your brand message is to connect with your target audience and thereafter convert them to customers.
The First Amendment and Social Media: Are You Protected?
By Michael Rader in Starting UpMonday, 11 September 2017 17:00The advent of social media has allowed people to communicate with each other in an unprecedented manner. It is now possible to chat with someone on the other side of the globe in mere seconds. Families that are scattered across the country can stay in touch with each other daily. Yes, social media has changed communication forever.
Small Business Finance Mistakes to Avoid
By Michael Rader in Starting UpWednesday, 05 July 2017 14:10Starting your own business is an exciting time and you should revel in the exhilarating thrill of your new possibilities. Many entrepreneurs never experience the jubilation of opening the doors to their business for the first time. If you have gotten to this point, you are doing something right. Enjoy the moment.
When is too much of a good thing – too much? This is the question any business owner who is considering expansion must deal with. For some of you, expansion may mean opening a store at a second location; while for others, expansion may mean tens or even hundreds of new stores. For those owners, the question becomes, is it better to have 10 exceptional stores or 100 marginal ones? That is the type of question that is currently plaguing the popular coffee chain Starbucks.
Identifying Your Target Market and How to Make That Information Work For You
By Michael Rader in Starting UpFriday, 26 May 2017 15:02Ask several businesses to define their target market and you’ll likely get a variety of answers. Some have a clear idea of who they are targeting their goods/services to, and some are completely unaware. Many businesses believe their target market is “everyone,” which is an impossible scenario. No business can target everyone. In fact, those that do are usually the ones that fail.
How Best to Market Your Business on Facebook
By Michael Rader in Starting UpMonday, 22 May 2017 15:19When Facebook launched in 2004, it was a social networking service designed to connect friends and like-minded individuals. In 2017, however, the site has become much more. Businesses that understand the power of Facebook are those that can tap into an entirely new marketing technique, one that has proven results.
Trump’s Tax Plan for Small Businesses – What’s in It for Me?
By Michael Rader in Starting UpFriday, 12 May 2017 16:54In late April, President Donald Trump unveiled his tax plan, touting it as, “the biggest individual and business tax cut in American history.” So, what exactly is his plan and how would it affect small business? Industry officials have been taking apart the plan for days, analyzing it from every possible angle. Although the long-term implications of the plan are up for debate, short-term impacts are obvious.
Best Business Apps for Optimizing Time and Enhancing Team Communication
By Michael Rader in Starting UpWednesday, 22 February 2017 13:18To be successful in today’s business environment, you must be equally adept in the digital world as in the physical world. Whereas the business model of the past existed from 9 to 5 in an office, today’s model knows no such boundaries. A successful business today operates 24/7, spending much of that time in a virtual world that can often feel overwhelming.
Bouncing back from failure can be one of life’s hardest challenges. Failure can make one feel beaten and precipitate a period of doubt and even depression. Picking yourself up and dusting off the remnants of defeat, however, is paramount to future success.
Brandroot Latest Posts
Brandroot focuses only on content related to business naming. Before selecting the name of your venture it is important that you have a solid grasp of what you're in for.
- Sweet Sound of Success: Scientific Methods to Selecting a Made-Up Brand NameWritten byMichael RaderWritten on Monday, 19 March 2018 16:21
- 5 Steps to Build Your Brand Identity OnlineWritten byMichael RaderWritten on Friday, 16 March 2018 14:33
- The Business Name Change Craze Surrounding CryptocurrenciesWritten byMichael RaderWritten on Monday, 29 January 2018 16:56
- Naming Trends and New Emerging Businesses in 2017Written byMichael RaderWritten on Thursday, 09 November 2017 11:11
- How to Launch Your Brand SuccessfullyWritten byMichael RaderWritten on Wednesday, 25 October 2017 16:00
- Ways to Amplify Your Brand MessageWritten byMichael RaderWritten on Wednesday, 04 October 2017 16:42
- The First Amendment and Social Media: Are You Protected?Written byMichael RaderWritten on Monday, 11 September 2017 17:00
- The Oldest Logos in The World, Have you heard of them?Written byMichael RaderWritten on Monday, 24 July 2017 18:07
Brandroot Recently Added Name
- A sleek fusion of "career" and "higher". Careerhigher is confident and...$6888BUY NOW
Brandroot Names In The Spotlight
- A trendy combination of “vim,” meaning “energy and enthusiasm,” and “max.” Tell your customers that your energy and enthusiasm is unmatched within the industry and will only get stronger.$1995BUY NOW
- A clever combination of "cryptic" and "coin". Crypticoin has a clever and intelligent sound with strong ties to cryptocurrency and block-chain related tech.$6595BUY NOW
- Built from the word "intelligent," this creative name is perfect for companies specializing in technical and data analysis. It's right at home with an innovative mobile brand.$2575BUY NOW
- A hip, trendy name based on “coin.” Can be used to give your company a persona based on prosperity and wealth. Perfect for any banking, currency, payment, or cryptocurrency service.$2995BUY NOW
- A unique invention with a whimsical and attractive sound. Noople is distinctive and memorable with excellent potential for a broad range of different brands and services.$3995BUY NOW
- A terrific name derived from "fabric" and "fabulous" that's a fantastic fit for a fashion or apparel brand with an elegant brand. It carries a beautiful Spanish sound.$2295BUY NOW