Entrepreneurs have often been compared to iron men, to soldiers and even to marathon runners, but there is another much less evident occupation in which entrepreneurs could benefit tremendously from modeling their craft after - teachers.
If all entrepreneurs adopted the heart of a teacher we would be able to inform, educate and nurture ourcustomers to become better versions of themselves as opposed to simply taking their money in exchange for our services. In turn, this would have positive benefits by building brand loyalty, customer retention and much more.
Here are 2 major reasons why entrepreneurs should consider taking on the mindset of teachers, as well as how to get started doing just that.
1. Turn customers into lifelong partners and students
In order to truly win over the heart of your customer, you should desire not only to sell to them but to also educate them through teaching. By passing on industry knowledge and insights along to your customers, not only will you feel good about giving back, but you’ll also be equipping yourself with two of the essential pieces needed for customer retention: adding value and building trust.
By adopting the mindset of a teacher and treating your customers like you would your students, you will naturally be adding value to them (by providing them with useful information) while also gaining their trust as a result.
2. Stand out from your competitors
Due to the level of competition in nearly every industry, having a great product or service simply isn’t enough anymore. Instead, customers must have some sort of connection and trust in your brand. That’s exactly why, today, authenticity can be considered currency for businesses.
The fact is most entrepreneurs aren’t taking the time out of their days to develop and instruct their customers like a teacher would, so the few who do will reap the benefits as a result. No matter what your industry is, thinking more as a teacher could very well give you an edge over your competition.
So How Can I Get Started?
1. Create valuable content
If you want to start teaching your customers, then a logical place to start is by creating content and publishing it online. This content should be related to your niche to some degree and can be published across a variety of different mediums. These could include starting an email newsletter, posting content on Twitter or Medium, and publishing blog posts on your company’s website. When it comes to your own situation, figure out where your target audience enjoys spending their time most online, and begin creating helpful content for those platforms.
Whether you publish a video tutorial teaching your customers how to best use your products or a blog post answering your company’s frequently asked questions, as long as value is being added to your viewers, you will be starting off on the right foot.
2. Host workshops & webinars
Other methods well-suited for teaching as an entrepreneur are workshops and webinars. By hosting a workshop or webinar, not only will you be gaining the trust of your customers by giving them useful information, but you will also, essentially, be holding a focus group where you can gain insight into the mind of your customers and the questions and concerns they may have. By hearing these concerns directly from the source, you’ll be able to easily address them and fix them.
When it comes to selecting the topics of your workshops or webinars, choose some of the most common questions people have related to your industry. For instance, if you run a graphic design agency, your workshop could cover the in’s and out’s of how to discover and hire a graphic designer who’s perfect for your company.
3. Focus on community
By establishing a community related to your brand, it will be easier than ever for you to teach your customers as if they were your students. Not only that but with the establishment of a tight-knit community, your customers will more than likely begin teaching each other. If you have a strong community, with each question someone poses related to your brand, the members themselves will be happy to step in and answer the question. As an entrepreneur, there truly isn’t any sharper weapon than a band of loyal, enthusiastic brand ambassadors, and building a community is one of the best ways to do that.
If all entrepreneurs out there became more like teachers and less self-driven, the business community and the marketplace would be a much better place as a result. By using the framework laid out in this article, you’ll be in a great position to start.