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You are here:Resources»Naming A Business»Business Naming Trends in 2016
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    Published inNaming A Business

    Business Naming Trends in 2016

    Tuesday, 13 December 2016 14:42Written by Michael Rader
    Business Naming Trends in 2016

    If you are reading this you are likely interested in starting your own business. For some, the prospect of launching a new start-up is frightening, often in a debilitating manner. Others, however, possess the drive and passion necessary to turn an idea into a reality. If you fall into the latter category, you have come to the right place.

    Choosing a name for your company is equally as important as your business concept itself. Without the right moniker, establishing your identity and staking claim to your spot in the industry is virtually impossible. Fortunately, we are here to help. Our marketplace includes over ten thousand names that have been carefully chosen based on current naming trends and long-term industry projections. In other words, we have done the hard work for you. All you have to do is choose a name.

    Current Industry Naming Trends

    Simplicity

    Today’s consumer lives in a fast-paced world with virtually unlimited mental stimulation. Not only are they continually bombarded by messages, the demand for their attention is immense. The majority of companies that have successfully created name recognition and recall are those who live by the simple rule: Customers need to be able to spell it, say it, and remember it. In other words; simplicity is key.

    One word punch

    Some of the fastest rising companies have created a formidable identity by using concise, yet powerful names. Think Uber, Square, or Tinder. These names are memorable, creative, and short enough to be easily remembered – simplicity at its finest.

    Human names

    Some companies have decided to build their identities from human names. Consider the cleaning service Alfred, for example. Such names are approachable and create solid relationships with consumers.

    Compound words

    If you haven’t heard of companies like Snapchat or Fitbit, you certainly will. By combining two simple words, these companies have become a part of everyday life. They are household names because they are easily remembered, fun, and full of personality. Other examples include Dropbox or SoulCycle.

    Drop the vowel

    Another creative naming strategy involves dropping one of the vowels, usually towards the end of the word. Examples of this strategy includes Flickr or Tumblr. By changing the spelling of the word, companies are able to create unique, yet memorable, identities based on existing words.

    It’s All about Relationships

    Your goal when choosing a name is to position your company in a way that creates beneficial customer relationships so you can advance within the industry. In order to do this, your company name needs to be distinctive, memorable, and imaginative. Specifically, you need to choose a moniker that will help you:

    • Establish your marketplace presence
    • Convey what you do
    • Create a memorable impression

    If you can choose a name that does those three things, you are ready to go.

    Last modified on Tuesday, 13 December 2016 14:51
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    More in this category:« Choosing a Name for Your BusinessBrand Names and SEO: Clearing Up a Common Misconception »
    Michael Rader

    Michael Rader

    With over ten years in web development and design, Michael Rader has expertise and technical know-how. But more than a skilled technician, he is an entrepreneur and innovator who helps startup’s and new businesses identify and define their future with a unique, brandable business name. Michael Rader is the founder and CEO of Brandroot®, a leading .com domain name marketplace. He currently lives in Kailua-Kona, Hawaii where he operates the business and authors a blog dedicated to naming and brand name establishment.

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